1
00:00:16,616 --> 00:00:18,618
[flamenco music playing]

2
00:00:28,828 --> 00:00:31,865
[narrator] Call a Mexican "spicy,"
and you're playing with fire.

3
00:00:32,766 --> 00:00:34,000
But spicy?

4
00:00:34,670 --> 00:00:36,200
Yeah. See, that's how I got here.

5
00:00:36,703 --> 00:00:38,338
To this moment.

6
00:00:38,405 --> 00:00:42,375
Me, the most uneducated,
successful vato you'll ever meet.

7
00:00:43,143 --> 00:00:46,713
I served up my pride on a silver platter
more than once along the way.

8
00:00:47,247 --> 00:00:49,816
With my head held high,
I worked my way through kitchens,

9
00:00:49,916 --> 00:00:53,687
chicken coops, mechanic shops,
breaking a sweat to make a dollar stretch.

10
00:00:53,787 --> 00:00:55,121
[piano music playing]

11
00:00:55,188 --> 00:00:56,623
[narrator] Until I got here.

12
00:00:57,190 --> 00:00:59,325
See, I'm the guy
who helped bring the world

13
00:00:59,392 --> 00:01:01,361
the most popular snack it's ever seen.

14
00:01:01,461 --> 00:01:02,529
Here you go, ma'am.

15
00:01:02,629 --> 00:01:04,300
[narrator] Nah, not that fool.

16
00:01:04,731 --> 00:01:06,733
Yeah, that fine-looking guapo right there,

17
00:01:06,833 --> 00:01:09,369
looking like Sean Connery
dipped in Abuelita chocolate?

18
00:01:09,436 --> 00:01:12,906
That's me.
El mero mero Mr. Richard Montañez.

19
00:01:13,600 --> 00:01:15,709
See, but I didn't always schmooze
with the big dogs. Nah.

20
00:01:16,276 --> 00:01:17,711
See, I started at the bottom.

21
00:01:18,712 --> 00:01:23,416
[Richard] I mean the very bottom.
In a grape vineyard in Guasti, California.

22
00:01:23,983 --> 00:01:26,519
Yeah, that little travieso right there.

23
00:01:26,619 --> 00:01:28,488
Actually, one of nine traviesos .

24
00:01:28,588 --> 00:01:31,725
I mean, it was the '60s. We're Mexican.
Of course my parents got down.

25
00:01:31,825 --> 00:01:34,728
See, in my mind,
I was the luckiest kid in the world

26
00:01:34,828 --> 00:01:36,696
with a playground bigger than Disneyland.

27
00:01:36,796 --> 00:01:38,365
[young Richard laughing]

28
00:01:38,431 --> 00:01:39,499
[groans]
[in Spanish]

29
00:01:44,938 --> 00:01:47,874
[Richard, in English] Except my playground
was everybody else's labor camp.

30
00:01:49,109 --> 00:01:51,945
[Richard, in English]
We lived together. We worked together.

31
00:01:52,450 --> 00:01:53,580
And we survived together.

32
00:01:53,646 --> 00:01:56,516
And by the time I was ten,
I knew all I had in life was…
[in Spanish]

33
00:02:12,699 --> 00:02:14,534
[repeats in Spanish]

34
00:02:14,601 --> 00:02:15,935
[repeats in Spanish]

35
00:02:18,238 --> 00:02:19,406
[both laughing]

36
00:02:21,307 --> 00:02:23,443
[children laughing]

37
00:02:30,984 --> 00:02:32,252
[grunts]

38
00:02:32,318 --> 00:02:33,853
-[Richard, in English] My dad…
-[groans]

39
00:02:33,953 --> 00:02:38,191
…Vacho Montañez,
short for Borracho , 'cause, well…

40
00:02:38,291 --> 00:02:40,660
[sibling whispering] Richard. Richard.

41
00:02:49,102 --> 00:02:50,737
[Richard, in English]
School was no better.

42
00:02:51,671 --> 00:02:53,600
Until I met Judy.

43
00:02:53,573 --> 00:02:54,708
[children chattering]

44
00:02:54,774 --> 00:02:57,444
Let's just say
us two chiquillos had a lot in common.

45
00:03:02,150 --> 00:03:03,183
Hi.

46
00:03:05,418 --> 00:03:06,419
[in English] Yeah.

47
00:03:06,486 --> 00:03:10,223
Wish it was a bologna sandwich or--
or a chocolate.

48
00:03:12,826 --> 00:03:14,160
[in English] Want some?

49
00:03:14,227 --> 00:03:16,663
Ew! What is that? Gross.

50
00:03:16,730 --> 00:03:17,997
It's a bean burrito.

51
00:03:18,640 --> 00:03:20,500
Ha! Figures. Beans for a dirty beaner.

52
00:03:20,567 --> 00:03:21,835
-[bullies laugh]
-Let's go, guys.

53
00:03:21,901 --> 00:03:24,671
[Richard] Judy and I knew we stuck out
like a couple of sore brown thumbs.

54
00:03:26,373 --> 00:03:28,408
[Richard, in English]
So we decided to stick together.

55
00:03:28,475 --> 00:03:30,143
Burritos and bullies be damned.

56
00:03:30,643 --> 00:03:31,745
[speaking Spanish]

57
00:03:34,414 --> 00:03:35,648
[mother speaking Spanish]

58
00:03:46,726 --> 00:03:47,827
[sighs]

59
00:03:48,395 --> 00:03:49,996
[in English] Hey. There's the beaner. Ha.

60
00:03:50,630 --> 00:03:53,166
-He's eating it again. Gross. Look.
-Looks like it came out of a toilet.

61
00:03:53,233 --> 00:03:55,869
[bully 1] Aw, I might throw up.
[imitates retching]

62
00:03:55,935 --> 00:03:57,504
Oh, my God!

63
00:03:57,570 --> 00:03:59,539
So good!

64
00:03:59,606 --> 00:04:01,307
Delicioso.

65
00:04:01,408 --> 00:04:02,409
Want some?

66
00:04:02,475 --> 00:04:04,577
Ew, I'm not gonna eat that!

67
00:04:04,644 --> 00:04:05,645
You eat it.

68
00:04:05,745 --> 00:04:06,980
-[laughs]
-I dare you.

69
00:04:08,948 --> 00:04:10,283
[whimpers]

70
00:04:14,854 --> 00:04:17,524
-Hey, this is pretty good.
-[bully 2] I want some. Give me one.

71
00:04:17,624 --> 00:04:18,992
Me first. Give me this one.

72
00:04:21,895 --> 00:04:23,630
Twenty-five cents.

73
00:04:26,733 --> 00:04:27,734
Let's go.

74
00:04:27,834 --> 00:04:31,838
[Richard] And just like that, I became
the burrito hustler of Guasti Elementary.

75
00:04:32,939 --> 00:04:35,308
Ever heard of a little thing called
"supply and demand"?

76
00:04:36,476 --> 00:04:38,812
-[student] Whoa! I want one.
-[students clamoring]

77
00:04:38,912 --> 00:04:41,481
[Richard] Man, Taco Bell didn't introduce
the world to burritos.

78
00:04:41,581 --> 00:04:42,982
Me and my mama did.

79
00:04:43,483 --> 00:04:45,618
Well, at least
that's what it felt like to me.

80
00:04:45,685 --> 00:04:47,354
[coins rattling]

81
00:04:50,290 --> 00:04:54,600
I wasn't gonna let another day go by
where Judy ate a sad sack lunch.

82
00:04:54,561 --> 00:04:57,664
My Jude wanted chocolate,
and she was gonna get it.

83
00:04:59,899 --> 00:05:01,201
You better have money for that.

84
00:05:05,205 --> 00:05:07,407
[officer]
Where'd you steal that from, huh, boy?

85
00:05:10,760 --> 00:05:12,450
[Richard]
Here's how this bronca could've gone.

86
00:05:12,112 --> 00:05:13,613
Gee, mister!

87
00:05:13,713 --> 00:05:15,849
I made that money on my newspaper route.

88
00:05:15,949 --> 00:05:19,352
No funny business here.
Just a kid with a girl to impress.

89
00:05:19,452 --> 00:05:22,322
Well, look at this fine,
upstanding young citizen here, huh?

90
00:05:22,422 --> 00:05:23,423
[manager chuckles]

91
00:05:23,490 --> 00:05:25,225
-Wow!
-[officer] Huh? [laughs]

92
00:05:25,325 --> 00:05:27,160
You go get that girl, son.

93
00:05:27,227 --> 00:05:29,162
And you know what?
Have some free candy on the house.

94
00:05:29,229 --> 00:05:31,297
-Ooh.
-[studio audience laughs, applauds]

95
00:05:31,364 --> 00:05:32,499
Ah, good-looking kid.

96
00:05:32,565 --> 00:05:34,340
-Yeah, smart too.
-Yeah.

97
00:05:34,100 --> 00:05:35,902
-[record scratching]
-[police radio chatter]

98
00:05:36,200 --> 00:05:37,771
[Richard] But I wasn't a white kid.

99
00:05:38,371 --> 00:05:39,372
I was brown.

100
00:05:40,600 --> 00:05:41,107
[whispers, indistinct]

101
00:05:42,909 --> 00:05:44,770
Get in.

102
00:05:46,813 --> 00:05:50,617
[Richard] And when the world treats
you like a criminal, you become one.

103
00:05:50,684 --> 00:05:54,421
[police sirens wailing]

104
00:05:55,822 --> 00:05:59,959
[Richard] Yeah! That's that firme pachuco
steez everyone was wearing in the '70s.

105
00:06:00,260 --> 00:06:01,961
[laughs] I look good!

106
00:06:02,280 --> 00:06:04,464
Now, before you start talking smack about

107
00:06:04,531 --> 00:06:06,933
"why Mexicans always
got to be gangsters," don't.

108
00:06:07,330 --> 00:06:08,902
'Cause I didn't make this up. I lived it.

109
00:06:09,200 --> 00:06:10,236
You see, back then,

110
00:06:10,337 --> 00:06:13,707
la policía believed they had the right
to beat your *** in the street

111
00:06:13,773 --> 00:06:16,420
if your name was González or Martínez.

112
00:06:16,109 --> 00:06:20,246
To be Chicano meant being invisible
but still getting a beatdown.

113
00:06:20,313 --> 00:06:22,349
And if la jura wasn't beating your ***,

114
00:06:22,449 --> 00:06:25,485
you were getting shipped off to war
to drop like flies.

115
00:06:27,120 --> 00:06:28,321
[explosion]

116
00:06:28,922 --> 00:06:30,824
I was just trying to survive.

117
00:06:30,890 --> 00:06:32,125
And Judy?

118
00:06:32,192 --> 00:06:33,860
She was surviving too.

119
00:06:34,661 --> 00:06:36,696
And we were real good at surviving.

120
00:06:36,796 --> 00:06:38,164
Together.

121
00:06:38,231 --> 00:06:41,401
[chattering]

122
00:06:41,501 --> 00:06:43,703
[Richard]
The Chicano Movement was in full effect,

123
00:06:43,770 --> 00:06:45,538
but I wasn't paying attention.

124
00:06:45,605 --> 00:06:47,707
I had family business to attend to.

125
00:06:49,776 --> 00:06:53,313
You see, my homeys were
the only family I knew, you dig?

126
00:06:53,913 --> 00:06:55,749
We always had each other's backs.

127
00:06:56,416 --> 00:06:57,951
Hey, hey, hey, hey, hey!

128
00:06:58,918 --> 00:07:00,754
-Don't be pushing my man!
-[grunts]

129
00:07:01,321 --> 00:07:02,355
-[blows landing]
-[grunting]

130
00:07:02,455 --> 00:07:03,556
[both] Get her, Judy!

131
00:07:04,491 --> 00:07:05,825
[Richard] Business was good.

132
00:07:06,960 --> 00:07:08,528
And I was living the life.

133
00:07:12,265 --> 00:07:16,603
[Richard] But ignorance is bliss
until one of you wakes up.

134
00:07:17,203 --> 00:07:18,872
Rich, you gotta change now.

135
00:07:18,938 --> 00:07:21,241
-For us and for the baby.
-What you talking about?

136
00:07:21,307 --> 00:07:23,276
-Check out this new ride I got us.
-Yeah, exactly!

137
00:07:23,376 --> 00:07:24,744
Like, where did this car come from?

138
00:07:24,811 --> 00:07:26,980
-[scoffs, sighs]
-[siren blares]

139
00:07:27,914 --> 00:07:31,840
Rich, if I am sitting in a stolen car,
I swear--

140
00:07:31,151 --> 00:07:32,352
It's on a layaway plan.

141
00:07:32,952 --> 00:07:34,688
-Are you kidding me right now?
-[indistinct]

142
00:07:34,788 --> 00:07:37,230
Why do you keep doing stuff like this
all the time?

143
00:07:39,225 --> 00:07:40,460
Look at me, son.

144
00:07:40,960 --> 00:07:43,997
You're not worthless, Richard.
Do you hear me?

145
00:07:44,640 --> 00:07:45,665
[judge] You're not stupid.

146
00:07:45,732 --> 00:07:49,202
You've got a brain between those ears,
not just that dumb mustache.

147
00:07:49,269 --> 00:07:53,730
You're not your father,
but you will be if you don't change.

148
00:07:53,807 --> 00:07:57,544
[judge] If you don't wake up, you're gonna
end up in a cell or in the ground.

149
00:07:57,610 --> 00:07:59,612
We can't lose you, Rich.

150
00:07:59,713 --> 00:08:01,281
And I think you can do better.

151
00:08:05,352 --> 00:08:08,254
[Richard] Man, it's a miracle
he didn't throw the book at me.

152
00:08:08,321 --> 00:08:11,570
[gangster] Hey, yo, Richie! Richie!

153
00:08:11,658 --> 00:08:12,726
Hey, vato!

154
00:08:13,560 --> 00:08:14,561
You ready to leave?

155
00:08:14,661 --> 00:08:16,620
Let's go, homey!

156
00:08:16,162 --> 00:08:17,230
[speaking Spanish]

157
00:08:17,330 --> 00:08:19,199
["Mexican Rap" playing on car radio]

158
00:08:19,265 --> 00:08:20,767
[gangster 2, in English] Let's go!

159
00:08:23,690 --> 00:08:25,500
[Richard] You see, life is about choices.

160
00:08:26,740 --> 00:08:27,841
Big ones.

161
00:08:33,780 --> 00:08:36,490
It was time for me
to choose something better.

162
00:08:36,716 --> 00:08:39,419
But better doesn't always mean easier.

163
00:08:39,486 --> 00:08:41,488
[Judy] We can't fix that right now.
We don't have time.

164
00:08:41,588 --> 00:08:43,256
-[Richard] This thing's stuck.
-[baby crying]

165
00:08:43,323 --> 00:08:45,125
[Richard] This wire is corroded.
What the hell?

166
00:08:45,191 --> 00:08:47,627
[Judy] Yes, amor. Are you hungry?

167
00:08:47,694 --> 00:08:50,296
[cooing]

168
00:08:50,363 --> 00:08:53,500
Amá. Amá, look.

169
00:08:53,566 --> 00:08:55,201
[baby crying]

170
00:08:55,301 --> 00:08:56,703
I know, baby. I know.

171
00:08:56,770 --> 00:08:58,204
[crying continues]

172
00:08:59,172 --> 00:09:00,273
Here. Chew.

173
00:09:02,275 --> 00:09:04,110
You gotta hurry up, baby.
We're gonna be late.

174
00:09:04,210 --> 00:09:05,245
[Richard] Yeah, yeah.

175
00:09:05,311 --> 00:09:06,813
-How the heck…
-Spit.

176
00:09:07,414 --> 00:09:09,282
-Put your leg up.
-[Richard] I think I got it.

177
00:09:09,382 --> 00:09:10,817
Okay, I think I got it.

178
00:09:11,317 --> 00:09:13,687
All right, go. Go wait in the sala.

179
00:09:13,787 --> 00:09:15,880
[refrigerator humming]

180
00:09:15,155 --> 00:09:16,156
[baby cries]

181
00:09:16,256 --> 00:09:17,357
[shouts]
[in Spanish]

182
00:09:19,659 --> 00:09:21,161
[in English] I fixed it.

183
00:09:21,261 --> 00:09:23,329
-[refrigerator sputters]
-[speaking Spanish]

184
00:09:23,396 --> 00:09:25,310
[in English]
Baby, that sounded really bad.

185
00:09:25,131 --> 00:09:28,368
[grunts] Bad? Nah.
No, the fridge is just taking a nap.

186
00:09:28,468 --> 00:09:30,904
-The food is gonna spoil. Come on.
-The food will be fine.

187
00:09:31,400 --> 00:09:32,172
[sighs] What are we gonna do?

188
00:09:32,238 --> 00:09:33,840
-When are we gonna have time to fix it?
-Hey.

189
00:09:33,907 --> 00:09:35,675
-We can't afford another.
-Look at me.

190
00:09:35,742 --> 00:09:37,110
-What are we gonna do?
-Breathe.

191
00:09:37,210 --> 00:09:38,545
[sighs]

192
00:09:38,611 --> 00:09:39,979
Three.

193
00:09:40,780 --> 00:09:42,482
[inhales deeply] Two.

194
00:09:43,583 --> 00:09:44,984
One. [inhales deeply]

195
00:09:45,585 --> 00:09:47,153
-[inhales deeply] Breathe.
-Breathe.

196
00:09:49,289 --> 00:09:50,857
Someone's gonna say "yes" today.

197
00:09:51,691 --> 00:09:52,692
Yeah.

198
00:09:52,792 --> 00:09:54,160
I got this.

199
00:09:54,260 --> 00:09:55,462
And I did have this.

200
00:09:55,528 --> 00:09:58,565
- Judy even made me a fancy résumé.
-Excuse me. Hey, man. How are you?

201
00:09:58,665 --> 00:10:01,167
'Cause who's gonna say "no" to something
that sounds so French?

202
00:10:01,234 --> 00:10:03,436
-We don't got no work, bro.
-Now, I can mow lawns.

203
00:10:03,536 --> 00:10:05,939
I can hedge the bushes.
I'll clean out the equipment.

204
00:10:06,390 --> 00:10:08,408
-Whatever you need.
-Sorry, man. My crew's full.

205
00:10:09,900 --> 00:10:11,745
Here's my number. Just call me anytime
if something opens up.

206
00:10:11,811 --> 00:10:14,214
Excuse me.
Do you know where they might be hiring?

207
00:10:14,881 --> 00:10:16,549
My father and grandfather
were farmworkers.

208
00:10:16,616 --> 00:10:19,886
I was too when I was a kid so,
I-- I remember well.

209
00:10:19,953 --> 00:10:21,488
If you could just take my résumé.

210
00:10:22,455 --> 00:10:24,591
-[speaking Spanish]
-[in English] No, thanks.

211
00:10:25,291 --> 00:10:27,160
-[speaking Spanish]
-[in English] No, thank you.

212
00:10:27,260 --> 00:10:28,395
Here's my résumé.

213
00:10:28,895 --> 00:10:31,197
And I'll do anything.
I'll wash dishes. Whatever.

214
00:10:31,297 --> 00:10:32,565
Don't hold your breath.

215
00:10:33,166 --> 00:10:35,368
-There you go.
-[both speaking Spanish]

216
00:10:35,468 --> 00:10:37,771
[both speaking Spanish]

217
00:10:40,730 --> 00:10:42,909
[in English] Some people call it juvie.
I call it summer camp.

218
00:10:43,543 --> 00:10:44,544
[knocking]

219
00:10:48,214 --> 00:10:51,484
[chuckles] Who needs a high school diploma
to stack a bunch of junk? Am I right?

220
00:10:53,687 --> 00:10:55,321
[manager] We ain't hiring.

221
00:10:55,422 --> 00:10:58,958
You just don't look like the kind of guy
who's got an ounce of initiative.

222
00:10:59,250 --> 00:11:00,794
What kind of guy does that look like?

223
00:11:01,695 --> 00:11:03,530
Hey, hey, hey! Hey! That's my car.

224
00:11:03,630 --> 00:11:06,700
Don't do that! You have respect
for other people's property, dang it!

225
00:11:06,800 --> 00:11:07,734
Hey, hey, hey!

226
00:11:07,834 --> 00:11:10,700
-You understand me?
-Get your hands off my kid!

227
00:11:10,170 --> 00:11:11,538
Don't be talking to him like that.

228
00:11:11,604 --> 00:11:15,241
Good Lord! You women pump
these wetbacks out like a factory.

229
00:11:15,342 --> 00:11:18,578
-What did you just say?
-Hey! Hey! You touch my kid?

230
00:11:18,645 --> 00:11:20,447
-Leave it, Rich.
-What do you mean, "leave it"?

231
00:11:20,547 --> 00:11:22,949
Yes, leave it! The police will come,
and that's not good for us.

232
00:11:23,490 --> 00:11:24,384
[Lucky] Mommy?

233
00:11:24,451 --> 00:11:26,520
What's a wetback?

234
00:11:27,821 --> 00:11:30,900
It's okay, baby.
You didn't do anything wrong.

235
00:11:30,156 --> 00:11:31,758
-Okay. [kisses]
-[Lucky sobbing]

236
00:11:32,625 --> 00:11:34,527
-[baby crying]
-I know.

237
00:11:37,364 --> 00:11:38,998
We need to go in at some point, babe.

238
00:11:40,867 --> 00:11:41,901
I really don't want to.

239
00:11:42,200 --> 00:11:43,690
The kids need to eat.

240
00:11:43,169 --> 00:11:45,705
-We have food at home.
-No, we don't.

241
00:11:45,772 --> 00:11:48,740
The fridge just broke. We don't have work.

242
00:11:48,174 --> 00:11:49,576
You think I don't know that?

243
00:11:51,644 --> 00:11:54,547
Tortillas can't pay the bills,
and our kids have shoes that talk.

244
00:11:54,614 --> 00:11:55,648
We need help.

245
00:11:56,750 --> 00:11:59,486
Please just suck it up,
and let's go into Vacho's.

246
00:12:00,854 --> 00:12:02,322
[Spanish music playing]

247
00:12:02,989 --> 00:12:04,357
[Concha speaking Spanish]

248
00:12:05,125 --> 00:12:06,926
-[Judy speaking Spanish]
-[Lucky imitates explosion]

249
00:12:06,993 --> 00:12:07,994
[imitates screaming]

250
00:12:12,665 --> 00:12:13,566
[Vacho]

251
00:12:14,670 --> 00:12:16,269
[in English] It's not your job
to provide for your family.

252
00:12:17,604 --> 00:12:19,720
It's this menso's job.

253
00:12:20,400 --> 00:12:21,608
What's the matter with you, huh?

254
00:12:21,708 --> 00:12:23,443
Letting your woman work so much.

255
00:12:24,177 --> 00:12:26,980
If you read the Bible, you'd know it's
a man's job to provide for his family.

256
00:12:27,800 --> 00:12:28,481
[Richard] You heard that right. God.

257
00:12:28,581 --> 00:12:30,950
Vacho got saved about five years ago.

258
00:12:31,510 --> 00:12:33,520
He replaced the gin and juice
with some Jesus juice.

259
00:12:34,287 --> 00:12:36,823
You need to set an example for your kid.
Ain't that right, mijo?

260
00:12:40,260 --> 00:12:43,196
[in English] Yes. We both have. There's
just no work for anybody right now.

261
00:12:43,296 --> 00:12:45,865
Oh, there's work out there.
There's always work out there.

262
00:12:46,499 --> 00:12:49,302
Problem is, all they see is a good-
for-nothing gangster when they see you.

263
00:12:49,369 --> 00:12:51,604
-Mm-hmm.
-If you gave your life to the Lord,

264
00:12:51,705 --> 00:12:53,673
you would see how fast
the help would come, mijo.

265
00:12:53,740 --> 00:12:57,344
Well, last time I checked, Jesus was poor,
prieto and powerless like me.

266
00:12:57,944 --> 00:12:59,779
And he did some pretty gangster shit.

267
00:13:00,447 --> 00:13:02,716
You wanna be a good husband
and father or what, huevón?

268
00:13:02,782 --> 00:13:04,150
[sighs]

269
00:13:06,786 --> 00:13:09,322
Ya, Concha.
[in English] Stop it with the candle, huh?

270
00:13:10,190 --> 00:13:12,258
-Ain't no candle gonna fix him.
-[Concha] Okay, Vacho.

271
00:13:12,325 --> 00:13:13,593
[Vacho] He needs to fix himself.

272
00:13:13,660 --> 00:13:16,296
Thank you, Concha. At this point,
I'll put my faith in anything.

273
00:13:16,363 --> 00:13:19,699
How about you forget about the stupid
candle and have a little faith in me, huh?

274
00:13:19,799 --> 00:13:21,201
Rich, are you serious?

275
00:13:21,301 --> 00:13:24,237
[muffled hip-hop music playing]

276
00:13:32,545 --> 00:13:34,614
[Richard] It felt like I had no choice.

277
00:13:35,315 --> 00:13:37,384
I had to go back to what I knew best.

278
00:13:38,785 --> 00:13:43,156
And if I wanted to start selling again,
I had to check in with the old crew.

279
00:13:43,757 --> 00:13:44,824
[partygoers laughing]

280
00:13:51,664 --> 00:13:54,668
[chattering]

281
00:13:58,104 --> 00:14:00,340
Órale. What's up, homeboy?

282
00:14:00,407 --> 00:14:02,609
-[Richard] What's up?
-It's the big dog.

283
00:14:03,510 --> 00:14:05,612
You finally back for more business, ese?

284
00:14:05,712 --> 00:14:06,980
Depends.

285
00:14:07,800 --> 00:14:07,914
Oh, yeah?

286
00:14:07,981 --> 00:14:09,616
Oh, shit, Richard's back?

287
00:14:09,716 --> 00:14:11,918
-'Sup? Órale.
-I got you, homey.

288
00:14:13,286 --> 00:14:15,210
Hey, check it out.

289
00:14:15,121 --> 00:14:17,657
This vato right here
could sell water to a whale, carnal.

290
00:14:17,757 --> 00:14:19,626
The baddest salesman on the block, homey.

291
00:14:19,693 --> 00:14:20,794
Nah.

292
00:14:20,860 --> 00:14:22,295
[door slams]

293
00:14:22,362 --> 00:14:23,530
Richard's good.

294
00:14:24,230 --> 00:14:25,231
[sighs]

295
00:14:25,865 --> 00:14:27,567
[Richard] Every hood has a big brother.

296
00:14:27,667 --> 00:14:28,902
The jefe.

297
00:14:29,200 --> 00:14:31,370
The vato who runs everything on the block.

298
00:14:31,671 --> 00:14:33,773
That was Tony Romero.

299
00:14:33,873 --> 00:14:35,575
Listen, Tony, I know what I'm doing.

300
00:14:35,675 --> 00:14:38,780
No, you don't. 'Cause you got babies.

301
00:14:38,144 --> 00:14:39,713
You don't need to sling nothing.

302
00:14:39,779 --> 00:14:41,881
Hey, man,
if he wants to deal, let him deal.

303
00:14:41,948 --> 00:14:44,551
Yeah, homes,
we don't all got fancy factory jobs

304
00:14:44,617 --> 00:14:46,419
with benefits and stupid hairnets.

305
00:14:46,486 --> 00:14:48,655
[partygoer laughs] Frito factory.

306
00:14:49,155 --> 00:14:50,990
-You working at Frito-Lay?
-[Tony] Yeah.

307
00:14:51,925 --> 00:14:52,992
So, what?

308
00:14:53,760 --> 00:14:55,962
-Well, hook me up with a job.
-[Diego] This fool.

309
00:14:56,290 --> 00:14:58,310
-What?
-[scoffs]

310
00:14:58,131 --> 00:15:00,467
They hired this Mexican
Hulk-Hogan-looking pendejo.

311
00:15:00,533 --> 00:15:01,534
Why not me?

312
00:15:01,634 --> 00:15:03,837
[chuckles] Este vato, man.

313
00:15:05,939 --> 00:15:08,174
You really wanna do this, punk? Huh?

314
00:15:08,241 --> 00:15:10,276
I'm gonna give you
a putazo en la madre, fool.

315
00:15:10,377 --> 00:15:11,778
Tony, I just need a job, man.

316
00:15:11,878 --> 00:15:12,879
[grunts]

317
00:15:14,414 --> 00:15:15,648
Go get an application.

318
00:15:15,749 --> 00:15:16,750
Who's stopping you?

319
00:15:17,617 --> 00:15:19,252
Just put in a good word.

320
00:15:20,487 --> 00:15:22,322
Like you said, I got kids.

321
00:15:23,823 --> 00:15:24,824
[scoffs]

322
00:15:28,294 --> 00:15:29,629
I'll see what I can do.

323
00:15:34,534 --> 00:15:37,370
[cartoon playing on television]

324
00:15:40,400 --> 00:15:42,208
[Richard] Hey,
forget about that dude at the store, mijo.

325
00:15:42,275 --> 00:15:44,411
You know you're a good kid, right?

326
00:15:44,511 --> 00:15:45,745
Yeah, I know.

327
00:15:46,613 --> 00:15:48,480
Let's check it out.

328
00:15:48,114 --> 00:15:49,382
Put your arm out.

329
00:15:51,651 --> 00:15:53,119
This?

330
00:15:53,787 --> 00:15:54,854
We're the same.

331
00:15:56,890 --> 00:15:58,525
If I'm good, you're good.

332
00:16:00,326 --> 00:16:02,228
No matter what anybody says.

333
00:16:02,328 --> 00:16:03,563
Understand?

334
00:16:04,898 --> 00:16:06,866
Can we just watch TV, Apá?

335
00:16:08,340 --> 00:16:09,690
Sure, mijo.

336
00:16:09,569 --> 00:16:13,600
[Richard] There's a reason why
poor people always talking about God.

337
00:16:13,730 --> 00:16:14,674
'Cause when you don't got nothing,

338
00:16:14,741 --> 00:16:18,745
the guy promising you everything
starts to sound pretty good.

339
00:16:24,500 --> 00:16:26,520
[employees chattering]

340
00:16:32,425 --> 00:16:34,270
Excuse me. Sorry.

341
00:16:34,127 --> 00:16:35,562
Um, hi.

342
00:16:35,662 --> 00:16:38,498
Um, my name is Richard Montañez.
I'm coming to bring a résumé.

343
00:16:38,565 --> 00:16:40,867
We don't take résumés.
You have to fill out an application.

344
00:16:40,967 --> 00:16:43,336
And before you ask, no,
we don't have it in Spanish.

345
00:16:46,773 --> 00:16:47,774
Okay, thanks.

346
00:17:16,770 --> 00:17:18,271
[applicant] Here's my application.

347
00:17:31,840 --> 00:17:35,288
Hi, um, you think it'd be okay
if I brought this back later?

348
00:17:35,855 --> 00:17:37,357
Probably a good idea, hon.

349
00:17:40,126 --> 00:17:41,327
Thank you.

350
00:17:41,394 --> 00:17:42,629
[clears throat] Pen.

351
00:17:42,696 --> 00:17:45,198
Oh. Sorry.

352
00:17:45,799 --> 00:17:47,000
Baby! [gasps]

353
00:17:47,670 --> 00:17:48,301
Sofia got fired.

354
00:17:51,171 --> 00:17:54,541
[in English] So, guess who gets all
of her shifts at the store? This girl!

355
00:17:54,607 --> 00:17:58,945
So, I got us
the name-brand cornflakes to celebrate.

356
00:17:59,450 --> 00:18:00,460
[grunting]

357
00:18:01,948 --> 00:18:03,550
Hey, what's wrong?

358
00:18:04,217 --> 00:18:05,652
Baby, what's "initiative" mean?

359
00:18:05,752 --> 00:18:10,190
It means, uh, s-someone who can
take charge without being asked. Why?

360
00:18:11,240 --> 00:18:12,926
Do I look like a guy who's got initiative?

361
00:18:14,427 --> 00:18:16,620
What is it? Tell me.

362
00:18:17,630 --> 00:18:19,132
[clicks tongue] High school diploma.

363
00:18:20,867 --> 00:18:22,402
You're applying to Frito-Lay?

364
00:18:22,502 --> 00:18:24,170
Yeah, but I got to be
a high school graduate,

365
00:18:24,237 --> 00:18:25,605
and I can barely read the application.

366
00:18:25,705 --> 00:18:27,874
No, baby, that's okay. I'll help you.

367
00:18:27,941 --> 00:18:29,275
[chuckles]

368
00:18:30,210 --> 00:18:32,212
I need my wife to help me
fill out the application.

369
00:18:32,278 --> 00:18:33,413
God, what an idiot.

370
00:18:33,480 --> 00:18:35,215
Hey! Stop it.

371
00:18:35,281 --> 00:18:37,500
Screw the diploma. Can you do the job?

372
00:18:37,117 --> 00:18:38,585
Yeah, I think so.

373
00:18:39,619 --> 00:18:40,620
Can you?

374
00:18:41,187 --> 00:18:42,589
Yes, I can.

375
00:18:42,655 --> 00:18:44,991
Okay, well, guess what?

376
00:18:45,910 --> 00:18:48,728
You graduated
from San Bernardino High School.

377
00:18:49,362 --> 00:18:50,730
Class of '71.

378
00:18:50,830 --> 00:18:52,650
Yeah?

379
00:18:52,165 --> 00:18:53,967
With honors. What's up?

380
00:18:54,340 --> 00:18:55,969
Okay, papi, let's not get crazy.

381
00:18:56,360 --> 00:18:57,771
Come on. They ain't gonna know.

382
00:18:58,371 --> 00:18:59,539
[clicking tongue]

383
00:19:01,374 --> 00:19:04,511
So, Tony says you're a good guy. [sighs]

384
00:19:04,577 --> 00:19:05,578
Yeah, I hope so.

385
00:19:09,282 --> 00:19:10,617
You fill this out?

386
00:19:11,117 --> 00:19:12,252
Yeah.

387
00:19:12,819 --> 00:19:14,200
You write like a girl.

388
00:19:15,210 --> 00:19:16,220
Thank you.

389
00:19:16,122 --> 00:19:18,458
San Bernardino High, huh? I went there.

390
00:19:19,920 --> 00:19:20,930
You did?

391
00:19:20,160 --> 00:19:22,162
Remember Principal Grimaldi? [groans]

392
00:19:22,228 --> 00:19:23,563
Tough. Annoying.

393
00:19:23,663 --> 00:19:25,331
[chuckles] Heck, yeah, man.

394
00:19:25,398 --> 00:19:27,133
I hated that guy.

395
00:19:27,701 --> 00:19:29,769
Principal Grimaldi is a woman.

396
00:19:31,404 --> 00:19:33,506
Yea-Yeah, but she was like--

397
00:19:33,573 --> 00:19:37,770
She was like-- like a woman
who felt like one of the guys.

398
00:19:37,877 --> 00:19:38,912
Okay.

399
00:19:39,479 --> 00:19:41,648
-All right.
-Look, um, sir!

400
00:19:41,748 --> 00:19:43,950
Look, I'm fast. I'm smart.

401
00:19:44,500 --> 00:19:45,919
I-- I know I don't look it,

402
00:19:45,985 --> 00:19:48,355
but I promise
I'll be the best worker you ever hired.

403
00:19:48,455 --> 00:19:51,825
Look, maybe I don't got no diploma,
but I got a PhD.

404
00:19:51,925 --> 00:19:55,228
-Hmm?
-I'm poor, hungry and determined, sir.

405
00:19:56,696 --> 00:19:58,698
Oh, well, that's just stupid.

406
00:19:59,366 --> 00:20:00,367
[sighs]

407
00:20:01,340 --> 00:20:02,302
Fine. [sighs]

408
00:20:02,369 --> 00:20:04,704
Honestly, most of the Mexicans here
work pretty dang hard.

409
00:20:04,771 --> 00:20:07,841
It's a janitor gig. What's the worst
you could do? Break a mop?

410
00:20:07,907 --> 00:20:08,908
But I won't.

411
00:20:11,578 --> 00:20:16,490
[Richard] For the first time in years,
this chavo had a legit grown-up job.

412
00:20:16,783 --> 00:20:18,118
See, fools were jealous.

413
00:20:18,218 --> 00:20:20,120
Shoot, I was jealous of me.

414
00:20:27,961 --> 00:20:29,696
[forklift beeping]

415
00:20:30,897 --> 00:20:34,801
All right, you punch in on time.
You punch out on time. No exceptions.

416
00:20:34,868 --> 00:20:36,136
This here is the main pit.

417
00:20:36,202 --> 00:20:39,172
Cornmeal goes in that extruder,
through the oven.

418
00:20:39,239 --> 00:20:42,375
Chips cool down in this tumbler.
Lots of grease. You'll be scrubbing that.

419
00:20:42,442 --> 00:20:43,777
Right there are the fryers.

420
00:20:43,877 --> 00:20:45,912
You're gonna change the oil
on those every two days.

421
00:20:45,979 --> 00:20:47,914
Make sure you scrub the exterior too

422
00:20:47,981 --> 00:20:50,917
because it'll drip like a son of a gun
and muck up the floors.

423
00:20:50,984 --> 00:20:52,452
Could cause a lawsuit.

424
00:20:53,286 --> 00:20:55,455
And I don't need
a stinking lawsuit, got it?

425
00:20:55,522 --> 00:20:57,230
This here is the main walkway.

426
00:20:57,123 --> 00:21:00,927
Lot of forklifts
and traffic moving around, so be careful.

427
00:21:00,994 --> 00:21:03,863
[Richard] It was crazy.
Like a city of machines.

428
00:21:03,963 --> 00:21:06,132
It was firme .

429
00:21:06,199 --> 00:21:09,736
[chuckles]
This moreno was finally part of something.

430
00:21:10,236 --> 00:21:11,538
Something big.

431
00:21:11,604 --> 00:21:13,707
Here the chips are sorted,
weighed and bagged.

432
00:21:13,773 --> 00:21:17,177
Underneath there, those conveyors,
I want you to scrub right up under that.

433
00:21:17,243 --> 00:21:20,280
These bins are gonna wanna be
emptied out every hour.

434
00:21:20,380 --> 00:21:23,116
Main trash bin is outside there
on the loading dock.

435
00:21:23,216 --> 00:21:25,618
But, basically, don't get in anyone's way.

436
00:21:27,954 --> 00:21:31,240
Montañez! Hey, you "comprende-ing"?

437
00:21:31,124 --> 00:21:32,525
Yes, sir!

438
00:21:32,625 --> 00:21:36,229
Cornmeal extruder, oil lawsuits,
every bin, every hour.

439
00:21:36,329 --> 00:21:37,797
I'll be the best dumper you ever had.

440
00:21:37,864 --> 00:21:40,667
Okay, I can see
you're gonna be a weird one.

441
00:21:40,734 --> 00:21:43,370
All right, this here is Nacho.
Nacho. Richard.

442
00:21:43,436 --> 00:21:45,538
Nacho will fill you in on anything
I didn't explain.

443
00:21:45,605 --> 00:21:46,673
-Good luck.
-What do you need help with?

444
00:21:47,340 --> 00:21:50,377
[worker on PA] Packaging operator,
you're needed on the floor, please.

445
00:21:50,443 --> 00:21:52,445
Packaging operator,
you're needed on the floor.

446
00:21:52,545 --> 00:21:53,546
Wow!

447
00:21:54,800 --> 00:21:55,915
Hey, this is so cool. Have you seen this?

448
00:22:04,324 --> 00:22:05,658
[Richard, in English] Hey!

449
00:22:06,960 --> 00:22:08,561
I got you. That's too heavy for you, vato.

450
00:22:08,661 --> 00:22:11,364
-[worker] Gracias. Gracias.
-[Richard] All right. [grunts]

451
00:22:12,799 --> 00:22:13,800
[grunts]

452
00:22:13,867 --> 00:22:15,468
[chattering on television]

453
00:22:15,535 --> 00:22:17,370
Amá, Dad's home!

454
00:22:17,437 --> 00:22:21,107
Oh, my gosh! Baby, how did it go?
Did they like you? I was praying all day.

455
00:22:21,207 --> 00:22:23,777
[chuckles]
Apá, they gave you free Cheetos?

456
00:22:23,877 --> 00:22:26,913
You know white people
don't give you no free nothing.
Plus… [in Spanish]

457
00:22:29,149 --> 00:22:32,152
-[in English] What we got, babe?
- Arroz con quesadillas.

458
00:22:32,252 --> 00:22:33,253
[Richard] Mmm.

459
00:22:33,319 --> 00:22:35,989
[groans] We always eat the same thing.

460
00:22:36,890 --> 00:22:39,292
Hey! You like my quesadillas. Here. Eat.

461
00:22:39,793 --> 00:22:41,127
Hey.

462
00:22:42,620 --> 00:22:44,464
-[clicks tongue] You proud of your man?
-Maybe.

463
00:22:44,531 --> 00:22:46,633
Start bringing home free food,
and I'll think about it.

464
00:22:46,700 --> 00:22:48,568
-[chuckles]
- Chale.

465
00:22:48,668 --> 00:22:49,736
[kisses]

466
00:22:51,710 --> 00:22:54,400
Babe, you got that candle burning 24-7.
You're gonna burn down the house.

467
00:22:54,107 --> 00:22:56,776
Hey! What are you doing, necio?
You trying to get fired?

468
00:22:56,876 --> 00:22:58,211
-I don't think so.
-[blows]

469
00:22:58,278 --> 00:23:00,480
-[chuckles] Brat. Stop it.
-What? It's so windy in here.

470
00:23:00,580 --> 00:23:02,315
-[blows]
-[laughs] I'm gonna get you!

471
00:23:02,415 --> 00:23:04,551
-Stop it!
-I won't do it. [blows]

472
00:23:09,155 --> 00:23:11,157
[power washer spraying]

473
00:23:20,400 --> 00:23:21,401
Hey, that was fun, man.

474
00:23:21,501 --> 00:23:24,904
I've never used a power washer before.
I didn't know they could clean like that.

475
00:23:25,500 --> 00:23:27,607
You know what? I think if we used vinegar,
it would do really well.

476
00:23:27,707 --> 00:23:29,175
Vin-- Judy has this-- You know what?

477
00:23:29,242 --> 00:23:31,211
I think she used baking soda.
That's what it is.

478
00:23:31,778 --> 00:23:35,281
[factory workers chattering]

479
00:23:37,250 --> 00:23:38,451
Oh, hey!

480
00:23:38,551 --> 00:23:41,187
So, you're telling me
that the cornmeal mixes with the water,

481
00:23:41,287 --> 00:23:43,790
goes into that machine, is like, "Poof!"

482
00:23:43,857 --> 00:23:45,492
Comes out shaped like a Cheeto?

483
00:23:47,894 --> 00:23:49,329
But, like, how?

484
00:23:49,396 --> 00:23:50,630
Is it, um--

485
00:23:51,531 --> 00:23:52,999
Is it the heat plus the pressure?

486
00:23:54,534 --> 00:23:57,437
Don't you got a mop to flirt with
instead of me, Paco?

487
00:23:58,380 --> 00:24:00,106
-[Richard] Man, I know guys like this.
-Okay.

488
00:24:00,206 --> 00:24:01,841
I've dealt with them my whole life.

489
00:24:01,908 --> 00:24:03,343
-[grunts]
-[groans]

490
00:24:03,410 --> 00:24:06,146
-[both grunting]
-[worker] Oh, yeah, Richard! Yeah!

491
00:24:06,246 --> 00:24:08,148
-[workers cheering]
-[Richard] Nah, just kidding.

492
00:24:08,248 --> 00:24:09,282
[shouts]

493
00:24:09,382 --> 00:24:11,885
[Richard] What'd you think?
This is my first week on the job.

494
00:24:11,951 --> 00:24:13,453
I had to mind my gangster.

495
00:24:19,492 --> 00:24:21,528
Yeah, it's the heat plus the pressure.

496
00:24:24,497 --> 00:24:26,466
[worker 1]
Colettes look good to you, Baker?

497
00:24:27,400 --> 00:24:28,401
Yeah.

498
00:24:31,710 --> 00:24:34,740
Is that what they call the "temp levels,"
or is that part of the machine?

499
00:24:34,174 --> 00:24:36,776
Nah, man. The doodles, bro.
The Cheeto doodles are the colettes.

500
00:24:37,377 --> 00:24:39,479
[Richard] Oh, nice.
Hey, it's wild, isn't it?

501
00:24:39,579 --> 00:24:41,948
How all these gauges and gadgets
make a bunch of doodles.

502
00:24:42,480 --> 00:24:43,490
[supervisor] Montañez!

503
00:24:43,783 --> 00:24:46,953
Come on. The extruder's caked
in cheese dust. Clean it out!

504
00:24:47,200 --> 00:24:49,155
It's Montañez, sir!

505
00:24:49,255 --> 00:24:51,925
[factory workers chattering]

506
00:24:55,280 --> 00:24:56,296
You got a cool job, brother!

507
00:24:58,198 --> 00:25:00,133
Yes, I do, brother.

508
00:25:00,200 --> 00:25:01,634
I'm an engineer.

509
00:25:02,168 --> 00:25:03,169
Self-made.

510
00:25:03,236 --> 00:25:04,437
For real?

511
00:25:04,537 --> 00:25:05,538
For real.

512
00:25:06,606 --> 00:25:07,607
Hey, hold up!

513
00:25:08,842 --> 00:25:11,411
[worker on PA]
Quality control, extension 334.

514
00:25:20,453 --> 00:25:22,220
[tapping]

515
00:25:22,122 --> 00:25:24,157
You push all them buttons
like you're a superhero.

516
00:25:24,257 --> 00:25:25,759
Like, pow-pow-pow!

517
00:25:25,825 --> 00:25:27,327
[chuckles]

518
00:25:27,894 --> 00:25:29,129
Hey, I'm Richard.

519
00:25:29,195 --> 00:25:30,296
Richard Montañez.

520
00:25:33,330 --> 00:25:34,340
Clarence C. Baker.

521
00:25:34,134 --> 00:25:35,468
Órale.

522
00:25:35,535 --> 00:25:37,671
-Pleasure to meet you, hermano.
-Mm-hmm.

523
00:25:37,737 --> 00:25:39,500
Hey, what's the "C" stand for?

524
00:25:39,572 --> 00:25:40,874
Charisma.

525
00:25:41,441 --> 00:25:42,442
Oh, okay.

526
00:25:46,379 --> 00:25:47,981
Hey, I got a question.

527
00:25:48,810 --> 00:25:49,983
You think there might be a way
that I can look at--

528
00:25:50,830 --> 00:25:51,618
Man, I don't even know what it's called.

529
00:25:51,718 --> 00:25:54,320
It's, like, a diorama
or a diagram of this machine.

530
00:25:54,421 --> 00:25:56,923
Now, why would you wanna learn
about a machine I run, boy?

531
00:25:57,624 --> 00:26:00,260
Hey, hey, hey, hey. Uh, my bad, Clarence.

532
00:26:00,126 --> 00:26:03,129
The janitor got a little lost.
He was just looking for the cafeteria.

533
00:26:03,196 --> 00:26:05,465
-Just come on.
-[Richard] I was just talking to him, man.

534
00:26:05,532 --> 00:26:08,468
Richie, don't be talking
to people like that, homey.

535
00:26:08,535 --> 00:26:10,236
This here's like high school, menso.

536
00:26:10,337 --> 00:26:12,439
Union guys ain't trying to talk
to no janitor.

537
00:26:12,539 --> 00:26:14,908
I never been to high school.
I don't know what you're talking about.

538
00:26:15,800 --> 00:26:16,343
-[sighs] Come on, man.
-[worker laughs]

539
00:26:16,409 --> 00:26:17,944
New guy's already messing up?

540
00:26:18,440 --> 00:26:20,246
Oh, yeah! He's talking to Clarence
like he knows the guy.

541
00:26:20,313 --> 00:26:23,383
-You already met Nacho. This is Hector.
-Hey.

542
00:26:23,450 --> 00:26:24,751
-That's Alejandro.
-How you guys doing?

543
00:26:24,818 --> 00:26:27,200
-[speaks Spanish]
-[in English] Pass me the salsa, yeah?

544
00:26:28,855 --> 00:26:30,990
[Tony, in English]
I don't like the green one, bro. Gracias.

545
00:26:34,327 --> 00:26:36,830
[in English] Here's what you need to know
if you're gonna survive around here.

546
00:26:36,896 --> 00:26:39,899
The guys at that table,
those are the plant managers.

547
00:26:39,999 --> 00:26:42,302
Calm, confident.

548
00:26:42,369 --> 00:26:45,171
They got white picket fences and 401(k)s.

549
00:26:45,238 --> 00:26:47,240
They got money, champagne,

550
00:26:47,340 --> 00:26:51,440
and no worries
because they got the cushy, safe jobs.

551
00:26:51,111 --> 00:26:53,146
Then, there's the floor managers.

552
00:26:53,246 --> 00:26:57,384
They ain't got no job security,
but they got all the responsibility.

553
00:26:57,450 --> 00:26:58,752
-[managers shouting]
-God dang it!

554
00:26:58,818 --> 00:27:00,954
[Tony] Poor *******s are bitter
because they gotta answer

555
00:27:01,210 --> 00:27:03,790
to the guys above them
who do less and make more.

556
00:27:03,857 --> 00:27:06,860
Y luego , the machine operators.

557
00:27:06,960 --> 00:27:10,363
Blue-collar but proud.
They get everybody's respect.

558
00:27:10,463 --> 00:27:13,166
And Clarence, he's the best of them all.

559
00:27:13,233 --> 00:27:15,235
Homey's been here longer than anybody.

560
00:27:17,837 --> 00:27:19,372
[in English] Yeah, but why is that bad?

561
00:27:19,439 --> 00:27:22,420
'Cause the compa has been trying
to get from that table

562
00:27:22,108 --> 00:27:25,545
to that table for 15 years.

563
00:27:25,612 --> 00:27:28,548
Half those cabrones at the top learned
everything they know from Clarence.

564
00:27:28,615 --> 00:27:31,384
There's a reason he doesn't like
getting questions about his machines.

565
00:27:31,451 --> 00:27:33,920
- Exacto.
-And then, you got us.

566
00:27:34,621 --> 00:27:36,122
Lowest of the low.

567
00:27:36,189 --> 00:27:40,930
-The assembly line, packing--
-[scoffs] Speak for yourself, homey.

568
00:27:40,160 --> 00:27:41,861
Us drivers are elite status. [chuckles]

569
00:27:44,864 --> 00:27:46,466
[Alejandro] Ooh! Ay, güey. Órale.

570
00:27:46,533 --> 00:27:48,340
[in English] And then there's you two.

571
00:27:48,134 --> 00:27:50,337
-Bottom-feeders. The janitors.
-[Alejandro, indistinct]

572
00:27:52,380 --> 00:27:54,941
[in English] Guys like you can't be
talking to a guy like Clarence.

573
00:27:55,575 --> 00:27:57,277
'Cause we don't break rank around here.

574
00:27:57,377 --> 00:27:58,445
Entiendes?

575
00:27:58,545 --> 00:27:59,612
It's about respect.

576
00:27:59,713 --> 00:28:02,480
And guys like you and me,
we don't get shots like this.

577
00:28:02,115 --> 00:28:03,116
So don't blow it.

578
00:28:03,216 --> 00:28:05,785
'Cause I'm not going back
to that life, carnal.

579
00:28:05,885 --> 00:28:07,120
Are you?

580
00:28:09,823 --> 00:28:10,824
[Richard grunts]

581
00:28:13,460 --> 00:28:14,494
[grunts]

582
00:28:15,695 --> 00:28:16,830
You should see the machines.

583
00:28:16,896 --> 00:28:19,199
Oh, and I got my own little office
y todo, Amá.

584
00:28:22,202 --> 00:28:25,205
[in English] An office, huh?
You mean more like a closet, que no?

585
00:28:25,839 --> 00:28:27,607
Where you stuff the cleaning supplies.

586
00:28:27,707 --> 00:28:29,209
Man, it ain't no closet.

587
00:28:29,909 --> 00:28:32,245
Nacho and I share a desk in there.
We got a phone and everything.

588
00:28:32,312 --> 00:28:34,280
Ah, still a dead end, sangrón.

589
00:28:34,381 --> 00:28:35,615
It's a job.

590
00:28:35,715 --> 00:28:37,117
Provide for my family.

591
00:28:37,217 --> 00:28:38,218
Yeah, for how long?

592
00:28:40,200 --> 00:28:41,254
[in English]
Until you change your insides,

593
00:28:41,321 --> 00:28:42,922
you're gonna keep
making the same mistakes.

594
00:28:42,989 --> 00:28:44,958
You can't spend
the rest of your life scrubbing floors

595
00:28:45,250 --> 00:28:46,426
and cleaning up after people.

596
00:28:46,493 --> 00:28:49,329
[Richard] I would never say
Vacho was right, but he wasn't wrong.

597
00:28:49,396 --> 00:28:51,398
I didn't wanna mop floors my whole life.

598
00:28:51,498 --> 00:28:53,466
I was working hard to get to the top.

599
00:28:53,967 --> 00:28:55,669
And you know who was at the top?

600
00:28:55,735 --> 00:28:59,500
That vato right there. Roger Enrico.

601
00:28:59,720 --> 00:29:02,375
He ran PepsiCo,
which ran Frito-Lay, which ran us.

602
00:29:02,442 --> 00:29:05,912
He created the Pepsi Generation
and a blind taste test challenge

603
00:29:05,979 --> 00:29:08,214
that became
a national marketing sensation.

604
00:29:08,281 --> 00:29:13,190
This vato is the only guy to almost take
down Coca-Cola in nearly 100 years.

605
00:29:13,119 --> 00:29:15,210
Pepsi was ballin' thanks to this G.

606
00:29:16,423 --> 00:29:20,260
If I was gonna get to the top,
I needed to learn from the best.

607
00:29:20,126 --> 00:29:22,962
And Clarence? Clarence was the best.

608
00:29:23,290 --> 00:29:24,297
I couldn't mess around.

609
00:29:24,364 --> 00:29:27,500
I needed to pull out the big guns.
Los cuetes , baby.

610
00:29:27,567 --> 00:29:29,369
You want carnitas or asada?

611
00:29:31,710 --> 00:29:32,720
Flank steak?

612
00:29:33,606 --> 00:29:34,607
Asada?

613
00:29:34,708 --> 00:29:35,742
Asada.

614
00:29:40,880 --> 00:29:42,482
Okay, what do you want?

615
00:29:43,383 --> 00:29:45,385
I wanna say that I respect your work, sir.

616
00:29:46,119 --> 00:29:48,321
Uh, that I respect that you're self-made.

617
00:29:48,922 --> 00:29:50,900
An engineer.

618
00:29:52,250 --> 00:29:53,126
I wanna learn from you.

619
00:29:54,527 --> 00:29:56,529
Look, my father ain't worth nothing,

620
00:29:56,629 --> 00:29:58,832
but he taught me a lot
about fixing stuff as a kid.

621
00:29:58,898 --> 00:30:01,334
So, I got a thing for machines.

622
00:30:01,401 --> 00:30:05,839
Like when I learn them and fix them
and run 'em, it makes me feel like--

623
00:30:07,207 --> 00:30:09,943
I don't know. Like I ain't a nobody.

624
00:30:10,430 --> 00:30:12,450
Maybe even like I am a somebody.

625
00:30:13,146 --> 00:30:17,751
Somebody that gives out respect
to people he's barely met

626
00:30:18,618 --> 00:30:19,719
that haven't even earned it?

627
00:30:21,621 --> 00:30:24,591
'Cause I ain't that kinda somebody.

628
00:30:24,657 --> 00:30:26,993
[Richard] Dang,
if I was gonna learn anything here,

629
00:30:27,930 --> 00:30:28,294
it was gonna be from this guy.

630
00:30:28,361 --> 00:30:31,364
But he was shut up tighter
than a jar of chipotles.

631
00:30:31,464 --> 00:30:32,499
Right.

632
00:30:34,401 --> 00:30:36,202
You got some salsa or what?

633
00:30:37,737 --> 00:30:38,772
Yeah.

634
00:30:41,908 --> 00:30:44,110
-[Clarence] What are we talkin'? Spicy?
-[Richard] Oh, yeah.

635
00:30:44,210 --> 00:30:46,790
-[Clarence] Good.
-[Richard] Be careful with that one.

636
00:30:46,146 --> 00:30:49,649
[Richard] Clarence C. Baker.
He was respected and smart as hell.

637
00:30:49,749 --> 00:30:52,619
And get this, his middle name
really was Charisma.

638
00:30:52,719 --> 00:30:55,422
All right. Got your machine all shiny,
Mr. Baker. What ya think?

639
00:30:56,423 --> 00:30:57,424
You missed the vent.

640
00:30:57,490 --> 00:30:59,492
-What?
-[chuckles]

641
00:30:59,592 --> 00:31:00,627
Dang.

642
00:31:09,869 --> 00:31:10,870
[in English] Richie!

643
00:31:11,538 --> 00:31:12,839
Hey, Mr. Baker. Sir!

644
00:31:12,906 --> 00:31:16,576
I was reviewing the extruder protocols,
and it looks like this gauge is off.

645
00:31:16,676 --> 00:31:19,212
-Do you want me to adjust it? I know how.
-No, no, no, no.

646
00:31:19,279 --> 00:31:20,747
This gauge ain't off.

647
00:31:23,450 --> 00:31:27,320
Hmm. Must've been Alejandro
touchin' my dang machine again.

648
00:31:29,890 --> 00:31:30,900
Thanks.

649
00:31:35,995 --> 00:31:38,198
Hey, Clarence, some of these chips
are looking overcooked.

650
00:31:38,298 --> 00:31:39,532
Should the heat be adjusted?

651
00:31:40,400 --> 00:31:43,436
Nah, brown ones
are separated and then tossed.

652
00:31:45,380 --> 00:31:46,272
They just trash 'em?

653
00:31:46,373 --> 00:31:47,707
Dang.

654
00:31:49,175 --> 00:31:51,244
People always trying
to throw away the brown ones.

655
00:31:55,415 --> 00:31:57,984
Montañez, you missed a spot.

656
00:31:58,840 --> 00:31:59,850
[laughing]

657
00:31:59,152 --> 00:32:00,587
Watch yourself, Carson.

658
00:32:01,855 --> 00:32:03,823
[clicks tongue] I'm always missin' a spot.

659
00:32:05,992 --> 00:32:06,993
[Clarence] Hey.

660
00:32:07,694 --> 00:32:09,620
Leave it.

661
00:32:10,630 --> 00:32:11,331
Come with me.

662
00:32:12,132 --> 00:32:13,166
Stand right there…

663
00:32:13,233 --> 00:32:15,702
[machines whirring]

664
00:32:15,802 --> 00:32:16,903
…and listen.

665
00:32:17,300 --> 00:32:19,673
[whirring continues]

666
00:32:24,878 --> 00:32:26,813
Gasket's loose in station seven.

667
00:32:29,416 --> 00:32:31,451
That's all I got to do, is listen.

668
00:32:32,520 --> 00:32:37,691
I can tell you which machine,
belt, drum, valve or motor that's off.

669
00:32:37,791 --> 00:32:41,528
All by keeping my mouth shut
and listening.

670
00:32:41,628 --> 00:32:44,631
[whirring continues]

671
00:32:48,802 --> 00:32:49,769
I can't hear it.

672
00:32:50,603 --> 00:32:53,390
Oh, you will when I'm done with you.

673
00:32:54,874 --> 00:32:56,910
You ain't a nobody, son.

674
00:33:02,248 --> 00:33:03,249
[Richard] Heck yeah.

675
00:33:03,316 --> 00:33:05,285
I was officially his protégé.

676
00:33:05,985 --> 00:33:09,322
But I had to learn it on my own time,
before and after my shifts.

677
00:33:09,422 --> 00:33:10,523
But it didn't matter.

678
00:33:10,623 --> 00:33:13,426
I was ready.
I knew I could do more and be more.

679
00:33:13,493 --> 00:33:15,128
-Hey, I got to go.
-Wait, why?

680
00:33:15,195 --> 00:33:16,796
Your shift doesn't start till later.

681
00:33:16,863 --> 00:33:19,165
[kisses] Because Clarence said
if I got there early,

682
00:33:19,232 --> 00:33:21,735
-he'd show me how to use the tumbler!
-The what?

683
00:33:21,835 --> 00:33:24,170
-Always very small movements.
-Yeah, but I know this.

684
00:33:24,237 --> 00:33:26,390
-[stammers]
-How that work?

685
00:33:26,106 --> 00:33:27,107
Stop.

686
00:33:30,276 --> 00:33:33,279
Montañez, you ain't done. Come on.

687
00:33:33,380 --> 00:33:35,215
Yeah! Hey, maybe the wire burned out.

688
00:33:35,281 --> 00:33:36,750
No, it's just oxidized.

689
00:33:37,617 --> 00:33:38,752
Plug it back in.

690
00:33:39,986 --> 00:33:41,287
[machine starts]

691
00:33:43,323 --> 00:33:45,191
-Hey, you going on break, brother?
-[Clarence] Yeah.

692
00:33:45,291 --> 00:33:46,626
I got you. I'll watch your machine.

693
00:33:46,693 --> 00:33:48,194
[applause]

694
00:33:50,997 --> 00:33:53,233
[Richard] Just when things
were going great for me,

695
00:33:54,670 --> 00:33:57,337
the country's economy went to shit.

696
00:33:58,872 --> 00:34:01,341
[newscaster] This is NBC Nightly News .

697
00:34:01,408 --> 00:34:04,511
This was the day
Ronald Reagan has been waiting for

698
00:34:04,577 --> 00:34:06,413
since he first entered politics.

699
00:34:06,913 --> 00:34:09,249
The day he will announce
that he is slowing down the growth

700
00:34:09,315 --> 00:34:10,750
of the federal government.

701
00:34:10,817 --> 00:34:13,186
[Richard] Man,
these Reagan years weren't kind to nobody.

702
00:34:13,687 --> 00:34:16,289
Nothing trickling down
to the pobres and prietos like us.

703
00:34:16,356 --> 00:34:19,426
[reporter] Deep cuts are planned
for programs designed for the poor,

704
00:34:19,492 --> 00:34:22,829
such as food stamps,
Medicaid, and employment programs.

705
00:34:22,896 --> 00:34:25,999
[person 1] I already have a hard time
keeping the roof over my kid's head.

706
00:34:26,660 --> 00:34:28,340
And now I'm making too much
money for food stamps?

707
00:34:28,134 --> 00:34:30,700
[person 2] How do they expect me
to feed my family?

708
00:34:30,170 --> 00:34:33,206
-[Richard] The factory was struggling.
-[person 2] I can't even afford my rent.

709
00:34:33,273 --> 00:34:35,342
[Richard]
I didn't know politics affect people,

710
00:34:35,408 --> 00:34:37,344
especially hardworking people like us.

711
00:34:37,410 --> 00:34:39,579
[person 3]
Hispanics are much poorer now than we were

712
00:34:39,646 --> 00:34:41,981
before the Reagan administration
came into power.

713
00:34:42,820 --> 00:34:43,717
[Richard] As the years passed around here,

714
00:34:43,783 --> 00:34:47,854
layoffs and shift cuts got more popular
than Koosh balls and parachute pants.

715
00:34:48,855 --> 00:34:54,694
And here I was, eight years later,
in the exact same spot.

716
00:34:56,329 --> 00:34:58,832
[chuckles] Not even. Things were worse.

717
00:34:58,898 --> 00:35:00,533
[social worker] Yes, you qualify for SNAP.

718
00:35:00,633 --> 00:35:03,690
With dependents, you can siphon off
more than enough food stamps--

719
00:35:03,169 --> 00:35:04,504
Excuse me, what do you mean "siphon"?

720
00:35:04,571 --> 00:35:06,339
-We're hardworking. We both have jobs.
-Stop. Mom.

721
00:35:06,406 --> 00:35:08,508
-We're trying to figure this out.
-Mom, you're embarrassing us!

722
00:35:08,575 --> 00:35:10,243
You're going to make us feel bad
for wanting help?

723
00:35:10,343 --> 00:35:12,278
-[clamoring]
-[worker] What are we supposed to do?

724
00:35:12,379 --> 00:35:13,380
[supervisor] Hey, hey.

725
00:35:13,446 --> 00:35:14,748
Quiet down, please. Okay?

726
00:35:14,814 --> 00:35:16,583
Quiet down! Hey!

727
00:35:16,649 --> 00:35:18,585
Frito-Lay isn't getting enough orders

728
00:35:18,651 --> 00:35:21,187
to keep both our factory
and Bakersfield open.

729
00:35:21,287 --> 00:35:22,122
[workers grumble]

730
00:35:22,188 --> 00:35:24,157
[supervisor]
So I'm gonna be brutally honest.

731
00:35:24,257 --> 00:35:28,361
Losing bulk orders
to Bakersfield is now lethal.

732
00:35:28,461 --> 00:35:32,799
If we cannot outrun 'em,
we are the ones who will get shut down.

733
00:35:32,866 --> 00:35:34,134
Understand?

734
00:35:34,200 --> 00:35:35,969
Now, let's go! Back to work!

735
00:35:36,360 --> 00:35:37,871
[Richard]
The snack wars were getting serious.

736
00:35:37,937 --> 00:35:40,607
Competition was thick
and market share was shrinking.

737
00:35:40,707 --> 00:35:45,780
You see, Roger Enrico had become the CEO
of PepsiCo, and he didn't mess around.

738
00:35:45,578 --> 00:35:47,313
So his first order of business:

739
00:35:47,814 --> 00:35:51,484
cut the fat, cut shifts,
shut down factories,

740
00:35:51,584 --> 00:35:53,687
and find the money
to keep this ship moving.

741
00:35:53,787 --> 00:35:57,590
The corporate suite at Frito-Lay felt like
gangsters throwing down in a drug den.

742
00:35:57,657 --> 00:36:01,995
'Cause, let's be real, that's pretty much
what C-suiters are. Gangsters with money.

743
00:36:02,620 --> 00:36:03,129
Enrico was pissed.

744
00:36:03,196 --> 00:36:08,134
He was like,
"You pendejos are out here tellin' me

745
00:36:08,201 --> 00:36:11,404
these little punks
like Nabisco and Eagle Snacks

746
00:36:11,504 --> 00:36:13,740
are getting more feria than us?

747
00:36:13,840 --> 00:36:17,877
Biting off our territory,
and youse estúpidos okay with that?"

748
00:36:17,944 --> 00:36:21,281
And this gabacho was all, "Nah, big homey.

749
00:36:21,381 --> 00:36:23,717
We still got the good stuff.

750
00:36:23,783 --> 00:36:26,786
Cheetos, Fritos, Doritos.

751
00:36:26,853 --> 00:36:30,190
People still dishin' out lana
for the classics, bro."

752
00:36:30,290 --> 00:36:32,992
Then the big homey laid it down,
and he was like,

753
00:36:33,930 --> 00:36:34,494
[speaking Spanish]

754
00:36:34,594 --> 00:36:36,162
[in English] "For how long?

755
00:36:36,229 --> 00:36:39,232
'Cause we ain't got time, little puppet."

756
00:36:39,332 --> 00:36:42,402
What? You need a chola translator?
All right, I got you.

757
00:36:45,380 --> 00:36:47,507
So, sales are down?

758
00:36:49,420 --> 00:36:50,443
-Yeah.
-Unfortunately.

759
00:36:50,543 --> 00:36:52,545
-Yeah, that's what it looks like.
-Right now.

760
00:36:56,316 --> 00:36:58,510
-Hey, Stephanie.
-Hey, Richard.

761
00:36:58,551 --> 00:37:00,587
Any word on my application
for the machinist job?

762
00:37:00,653 --> 00:37:02,522
Sorry, Richard. There are no openings yet.

763
00:37:02,622 --> 00:37:03,623
[sighs]

764
00:37:03,690 --> 00:37:05,825
Don't worry, hon.
You'll be the first to know. I'll call ya.

765
00:37:05,925 --> 00:37:06,793
-All right.
-Thank you.

766
00:37:06,860 --> 00:37:08,461
[Richard]
Everyone's shifts kept getting cut.

767
00:37:09,362 --> 00:37:12,465
Didn't matter if you were at the top
or the bottom of the food chain.

768
00:37:12,532 --> 00:37:13,967
[workers harmonizing]

769
00:37:14,340 --> 00:37:17,170
[Richard] Hmm, at least I wasn't alone.
We were all struggling.

770
00:37:17,237 --> 00:37:20,340
Struggling to feed our families.
Struggling to keep our homes.

771
00:37:20,407 --> 00:37:22,208
Struggling to save our pride.

772
00:37:22,942 --> 00:37:24,577
So we did what Mexicans do best.

773
00:37:25,111 --> 00:37:27,380
We shoved it down
and tried to keep our heads up,

774
00:37:27,447 --> 00:37:28,882
even while we were drowning.

775
00:37:39,759 --> 00:37:40,760
[slurps]

776
00:38:01,781 --> 00:38:02,782
[blows]

777
00:38:03,416 --> 00:38:04,417
[Steven] Apá.

778
00:38:06,219 --> 00:38:07,320
Can't sleep?

779
00:38:18,365 --> 00:38:21,167
[dog barking]

780
00:38:23,690 --> 00:38:24,838
[Hector]
Hey, you sure you don't wanna go home?

781
00:38:24,904 --> 00:38:26,390
Nah, man. I'm sure.

782
00:38:27,907 --> 00:38:29,876
Man, you crazy. I don't work free 99.

783
00:38:29,943 --> 00:38:32,450
Yeah, well, when someone in the factory
needs a shift covered,

784
00:38:32,112 --> 00:38:33,460
who they gonna call?

785
00:38:33,113 --> 00:38:34,447
Ghostbusters.

786
00:38:34,547 --> 00:38:35,915
[Richard] You got jokes.

787
00:38:35,982 --> 00:38:38,818
They're gonna call the vato loco
who knows how to do everything.

788
00:38:40,200 --> 00:38:41,287
[panting]

789
00:38:43,890 --> 00:38:46,593
All you got to know, vato loco,
is rotation is the key.

790
00:38:46,659 --> 00:38:49,396
Out with the old, in with the new.

791
00:38:51,310 --> 00:38:52,399
They're all old.

792
00:38:52,499 --> 00:38:57,404
Yeah, well, brown neighborhood,
white flavors. Do the math.

793
00:38:58,538 --> 00:39:00,400
I mean, who eats Cool Ranch anyway?

794
00:39:01,508 --> 00:39:02,509
Excuse me.

795
00:39:06,479 --> 00:39:07,647
That lady.

796
00:39:07,747 --> 00:39:10,583
We need to focus on the stockholders.
They control the purse strings.

797
00:39:10,650 --> 00:39:13,787
No, it's the regional managers who need
the oars to turn this ship around.

798
00:39:13,853 --> 00:39:15,689
What? The stockholders are chopped liver?

799
00:39:15,789 --> 00:39:17,791
They need answers.
This video should give it to them.

800
00:39:17,857 --> 00:39:21,127
-Everything isn't about the stockholders.
-Whoa. Whoa, whoa, whoa, guys, guys.

801
00:39:21,194 --> 00:39:25,310
I don't need stockholders
or regional managers or scripts.

802
00:39:25,699 --> 00:39:28,635
I'm gonna just speak from the heart today.

803
00:39:29,169 --> 00:39:31,604
Okay? To the people who matter.

804
00:39:31,705 --> 00:39:32,872
[boom mic operator] Mic's hot.

805
00:39:32,939 --> 00:39:34,441
[sighs] Gentlemen.

806
00:39:34,541 --> 00:39:37,344
-Three, two, one, let's shoot it.
-[camera operator] Okay. Ready to roll.

807
00:39:37,410 --> 00:39:38,578
[workers chattering]

808
00:39:38,645 --> 00:39:41,815
Okay, everybody, we have
some entertainment for today's lunch.

809
00:39:42,549 --> 00:39:46,953
Garza, hey! Give me a hand here.
We've got to plug it in somewhere.

810
00:39:48,621 --> 00:39:50,156
All right. [grunts]

811
00:39:50,657 --> 00:39:52,826
Yeah, that's the thing. [sighs]

812
00:39:56,996 --> 00:39:58,832
Okay. Enjoy the show.

813
00:39:59,666 --> 00:40:00,800
Hey, man. What's that?

814
00:40:01,401 --> 00:40:04,704
Corporate nonsense.
They make me play this crap all the time.

815
00:40:04,771 --> 00:40:07,240
Watch it. Ignore it. I don't care.

816
00:40:07,841 --> 00:40:08,842
[sighs]

817
00:40:10,100 --> 00:40:13,246
Hello. I'm Roger Enrico,
chairman of Frito-Lay.

818
00:40:13,880 --> 00:40:20,153
I'm sure you're wondering why I'm here
speaking directly to you, our workforce.

819
00:40:20,754 --> 00:40:24,124
You, my friend,
are the heart and soul of this company.

820
00:40:24,190 --> 00:40:27,460
[Richard] Turns out Enrico sounded
more like Mister Rogers than American Me .

821
00:40:27,527 --> 00:40:29,562
[Roger] …machines running
and the product moving.

822
00:40:29,662 --> 00:40:35,502
Now, the world, the economy,
the factory is going through a hard time.

823
00:40:36,169 --> 00:40:37,170
I know you've felt it.

824
00:40:37,737 --> 00:40:41,410
But, for every challenge,
there is opportunity.

825
00:40:41,107 --> 00:40:45,110
And this is your opportunity, Richard.

826
00:40:48,715 --> 00:40:52,419
Yeah, you with the broom.
You see anyone else watching?

827
00:40:53,386 --> 00:40:55,655
Me? I'm just a janitor.

828
00:40:56,156 --> 00:40:59,793
So? Show the world what a janitor can do.

829
00:41:00,527 --> 00:41:05,310
Every person can be the difference
between failure and success.

830
00:41:05,632 --> 00:41:10,870
Richard, I want you to think like a CEO.

831
00:41:11,938 --> 00:41:12,939
Think like a CEO.

832
00:41:13,390 --> 00:41:15,909
[Roger] Stock prices are rising.
And in the foreseeable future…

833
00:41:16,900 --> 00:41:17,243
-[grunts]
- …we should get our…

834
00:41:19,579 --> 00:41:20,580
[child shouts]

835
00:41:24,500 --> 00:41:25,418
-[Steven] Papi!
-[child] Can't wait.

836
00:41:25,485 --> 00:41:26,519
Hey!

837
00:41:26,619 --> 00:41:28,621
[grunts] How was your day?

838
00:41:28,688 --> 00:41:29,689
-Good.
-Yeah?

839
00:41:31,257 --> 00:41:33,493
Hey. What the hell happened to you?

840
00:41:34,427 --> 00:41:35,662
Let's just go home.

841
00:41:35,729 --> 00:41:37,497
Nah, not before
I beat these little punks up.

842
00:41:37,564 --> 00:41:39,366
-Hey!
-No, Dad, let's just go home!

843
00:41:39,466 --> 00:41:41,670
Can we get some elotes first?

844
00:41:41,167 --> 00:41:44,204
No! Why do we always gotta do
stupid Mexican stuff?

845
00:41:44,270 --> 00:41:46,506
Hey! What's the matter with you?

846
00:41:47,273 --> 00:41:52,979
Don't look at me. I love elote.
I love beans. I love rice. I love tamales.

847
00:41:53,790 --> 00:41:56,316
He's just mad 'cause kids make fun of him
'cause we're Mexican.

848
00:41:56,416 --> 00:41:57,784
-Man, shut up!
-Hey, you shut up!

849
00:41:57,884 --> 00:41:59,386
-Hey! Knock it off.
-Hey!

850
00:41:59,452 --> 00:42:00,286
Stop.

851
00:42:03,490 --> 00:42:04,491
Is that true?

852
00:42:06,126 --> 00:42:07,994
Are some little pricks picking on you?

853
00:42:09,620 --> 00:42:10,630
[sighs]

854
00:42:12,565 --> 00:42:14,868
Look, there's a lot
we can be embarrassed about.

855
00:42:15,635 --> 00:42:17,837
But being Mexican?
Nah, mijo, that ain't one of 'em.

856
00:42:17,904 --> 00:42:19,239
You're embarrassed.

857
00:42:20,173 --> 00:42:21,341
No, I'm not.

858
00:42:23,430 --> 00:42:25,445
And you know why
they don't want you to be Mexican?

859
00:42:26,790 --> 00:42:27,914
Because they know it's a superpower.

860
00:42:29,616 --> 00:42:33,253
They know that if you are proud of
who you are, that they couldn't stop you.

861
00:42:33,319 --> 00:42:35,689
That they couldn't make you feel
like you're less than them.

862
00:42:37,900 --> 00:42:38,324
Because you're not, mijo.

863
00:42:40,994 --> 00:42:44,731
They know that superpower--
that superpower can knock 'em out.

864
00:42:45,231 --> 00:42:48,868
Like-- Like Superman. [chuckles]

865
00:42:50,670 --> 00:42:52,500
I ain't four no more, Dad.

866
00:42:53,600 --> 00:42:56,910
Plus, no one craps on Superman
like they crap on us.

867
00:42:58,244 --> 00:42:59,412
[sighs]

868
00:43:06,753 --> 00:43:11,825
Come on. We're getting elote. Right now.

869
00:43:11,925 --> 00:43:15,495
[children laughing, chattering]

870
00:43:15,562 --> 00:43:16,896
Ow, ow, ow, ow, ow!

871
00:43:17,397 --> 00:43:18,531
What is it?

872
00:43:18,631 --> 00:43:19,632
It burns!

873
00:43:19,699 --> 00:43:21,201
Well, stop eating it, dummy.

874
00:43:21,301 --> 00:43:23,770
No! I like it. It burns good.

875
00:43:41,488 --> 00:43:43,623
[Richard]
I'd been searching for an answer.

876
00:43:44,290 --> 00:43:45,592
Or a door to open.

877
00:43:46,920 --> 00:43:50,663
[laughs] And there it was, all around me.

878
00:43:51,898 --> 00:43:54,567
It had been there the entire time.

879
00:43:57,771 --> 00:43:59,500
-Mom!
-Mom!

880
00:43:59,720 --> 00:44:00,273
-[Richard] Jude!
-Mommy!

881
00:44:00,774 --> 00:44:02,108
Enrico sent me a video!

882
00:44:03,430 --> 00:44:06,112
The candle was out.
I fixed it, and Enrico sent me a video.

883
00:44:06,980 --> 00:44:08,248
My candle sent you a video?

884
00:44:08,314 --> 00:44:09,449
[Richard] Yeah!

885
00:44:10,250 --> 00:44:12,318
-Lucky, baby, what happened?
-[Lucky mutters]

886
00:44:12,419 --> 00:44:14,621
-Nah, nah. He's all right. Eh?
-What?

887
00:44:14,688 --> 00:44:17,424
He's not four anymore.
Plus, we already talked about it.

888
00:44:17,490 --> 00:44:19,793
[inhales deeply]
We're working on our superpowers.

889
00:44:19,859 --> 00:44:22,462
O no? All right. Go get some bowls.

890
00:44:22,529 --> 00:44:25,799
Mommy! We're gonna make chile chips
and save everybody's jobs.

891
00:44:25,865 --> 00:44:28,334
-We just needed time, you, and the recipe.
-Okay.

892
00:44:30,360 --> 00:44:31,905
-[Richard] Hey, put this in a bowl.
-Okay.

893
00:44:32,500 --> 00:44:33,390
Get a move on.

894
00:44:33,106 --> 00:44:36,176
And while you do that, Rich,
how do we pay rent? Huh?

895
00:44:36,710 --> 00:44:39,412
How do we buy food? How?
How do we survive?

896
00:44:39,479 --> 00:44:40,914
We'll be okay.

897
00:44:40,980 --> 00:44:42,782
God, baby. I can't do this anymore.

898
00:44:42,882 --> 00:44:45,285
-No, no, no, no, no. Hey, hey, hey.
-Oh, my Gosh.

899
00:44:45,919 --> 00:44:47,870
Cálmate.

900
00:44:47,153 --> 00:44:48,254
Breathe.

901
00:44:49,356 --> 00:44:50,357
Three…

902
00:44:51,858 --> 00:44:53,827
-Two!
-Two!

903
00:44:56,162 --> 00:44:58,298
One. Breathe.

904
00:44:59,132 --> 00:45:02,680
[breathes deeply]

905
00:45:05,505 --> 00:45:06,506
Baby…

906
00:45:08,708 --> 00:45:10,430
Vacho found a job for you.

907
00:45:10,110 --> 00:45:12,545
-[clicks tongue, sighs]
-It's a full-time job.

908
00:45:12,612 --> 00:45:15,615
Why can't you just talk to him?
For me, please.

909
00:45:16,416 --> 00:45:18,651
And then--
And then I will do this for you.

910
00:45:20,954 --> 00:45:22,220
Yeah, okay.

911
00:45:22,689 --> 00:45:23,656
Okay.

912
00:45:23,757 --> 00:45:24,624
[chip crunches]

913
00:45:24,691 --> 00:45:27,494
-Hey! You eating the product?
-[Steven] Sorry.

914
00:45:29,696 --> 00:45:32,899
Clarence, you gotta believe me.
They got potential.

915
00:45:32,999 --> 00:45:35,135
I just need the product to start sampling.

916
00:45:35,668 --> 00:45:37,300
We got to innovate, remember?

917
00:45:37,504 --> 00:45:39,873
We could cover every Dorito,
Frito and Cheeto with this stuff

918
00:45:39,939 --> 00:45:42,420
and get more orders.
More orders means more shifts.

919
00:45:42,108 --> 00:45:44,878
So, Frito-Lay is gonna make them
because the janitor said so?

920
00:45:44,944 --> 00:45:46,279
Now, Mr. Enrico said that--

921
00:45:46,379 --> 00:45:49,215
Roger Enrico?
We're talking about the guys at the top.

922
00:45:49,282 --> 00:45:52,886
You ain't at the top. I ain't at the top.
Those guys up there are.

923
00:45:52,952 --> 00:45:56,423
[stammers] Wait, sometimes we just gotta
show 'em what the burrito's worth.

924
00:45:56,489 --> 00:45:57,957
What does that even mean, son?

925
00:45:58,240 --> 00:46:01,461
It may look like it's worthless, but
if people just took a bite, they'd see.

926
00:46:01,528 --> 00:46:05,650
Someone took a chance on you, didn't they?
You got on that machine somehow.

927
00:46:05,165 --> 00:46:07,701
If they took a chance on you again,
you'd run this whole damn place.

928
00:46:07,801 --> 00:46:10,360
-Of course I would.
-Because you believe it.

929
00:46:10,136 --> 00:46:11,604
And I believe in this.

930
00:46:11,705 --> 00:46:14,574
And I know it sounds crazy,
but what else is there to do?

931
00:46:14,674 --> 00:46:16,760
Lose our jobs? Go hungry?

932
00:46:20,647 --> 00:46:21,648
You got a point.

933
00:46:24,484 --> 00:46:26,986
[Tony] Yo, what are you doing?
Eating all the Cheetos?

934
00:46:27,870 --> 00:46:28,421
So I got a plan, carnal.

935
00:46:28,488 --> 00:46:31,691
All right. So I was talking to Clarence.
This is what we're gonna do.

936
00:46:31,791 --> 00:46:32,959
[laughing]

937
00:46:33,260 --> 00:46:35,395
[Richard]
We had it all to gain and nothin' to lose.

938
00:46:35,495 --> 00:46:39,799
We were just a bunch of brown chips
on a conveyor belt, waitin' to get tossed.

939
00:46:43,670 --> 00:46:45,572
-Thank you, brother. All right.
-[Nacho speaking Spanish]

940
00:46:45,672 --> 00:46:47,273
[in English] Almost forgot your Cheetos.

941
00:46:47,374 --> 00:46:48,375
Hey.

942
00:46:49,776 --> 00:46:51,444
That's the Doritos, Fritos, Cheetos.

943
00:46:51,544 --> 00:46:54,547
Hey. Don't get your hopes up too high.
Okay, fool?

944
00:46:55,215 --> 00:46:56,216
[horn honks]

945
00:46:57,317 --> 00:46:59,919
[Spanish hip-hop playing on radio]

946
00:46:59,986 --> 00:47:00,987
[whistles]

947
00:47:01,621 --> 00:47:02,956
You kickin' with these fools again?

948
00:47:03,230 --> 00:47:04,240
[gangster] Tony, let's go!

949
00:47:04,124 --> 00:47:06,493
You take care of your family.
I take care of mine.

950
00:47:09,529 --> 00:47:12,198
[Richard] Yeah,
Tony had to go back to that drug life.

951
00:47:12,298 --> 00:47:13,833
'Cause his mom was battling cancer,

952
00:47:13,900 --> 00:47:16,836
and he didn't have any money
to pay for doctor bills.

953
00:47:17,737 --> 00:47:20,507
We were all gonna do whatever it takes
to take care of our families.

954
00:47:21,740 --> 00:47:22,442
It's a full-time job, mijo.

955
00:47:23,109 --> 00:47:24,878
That's good. Full-time's good.

956
00:47:26,790 --> 00:47:28,715
Like Pastor Marco said,
after a year, you'll move on up.

957
00:47:28,782 --> 00:47:30,383
-[Lucky laughs]
-Ain't that right, Pastor?

958
00:47:31,384 --> 00:47:32,719
-[in English] Hey, boys, come on.
-Ow.

959
00:47:39,459 --> 00:47:42,629
[in English]
So, I would go from being a janitor

960
00:47:44,397 --> 00:47:45,565
to being a janitor?

961
00:47:46,533 --> 00:47:49,302
And, hopefully,
si me pongo las pilas, and I'm lucky,

962
00:47:49,369 --> 00:47:52,380
I'm gonna maybe be janitor-in-chief?
President of the janitors?

963
00:47:52,105 --> 00:47:54,674
King of the janitors?

964
00:47:55,342 --> 00:47:57,210
Nah, I'm good.

965
00:47:58,211 --> 00:48:01,448
I think I'll stick with Frito-Lay,
where I have a real future.

966
00:48:03,249 --> 00:48:06,519
Better the devil you know
than the devil you don't, eh, Vacho?

967
00:48:07,687 --> 00:48:10,790
Don't be stupid, mijo. They don't believe
in you or care about you.

968
00:48:10,857 --> 00:48:11,858
And you do?

969
00:48:12,792 --> 00:48:15,280
All that ever comes out of your mouth
is what an idiot I am.

970
00:48:15,128 --> 00:48:17,397
That I ain't worth shit.
I can't do nothin' right.

971
00:48:17,497 --> 00:48:19,666
You expect me to trust you
when you say God believes in me?

972
00:48:19,733 --> 00:48:21,670
He does.

973
00:48:21,801 --> 00:48:23,169
According to the Book of Vacho.

974
00:48:25,205 --> 00:48:26,906
[in English]
You respect me in front of my company--

975
00:48:27,700 --> 00:48:28,800
Respect you?

976
00:48:32,612 --> 00:48:33,947
Hey, check it out, Pastor.

977
00:48:35,148 --> 00:48:37,784
I bet you didn't know that
he beat the shit out of me my whole life.

978
00:48:38,752 --> 00:48:43,230
But it doesn't bother me.
Because I got thick skin and a hard skull.

979
00:48:43,790 --> 00:48:45,291
You know what really sucks, Apá?

980
00:48:45,792 --> 00:48:51,197
Is that I hear your voice in my head,
beating my brain every day.

981
00:48:52,632 --> 00:48:56,836
And for some reason,
that's the beating I can't get up from.

982
00:48:59,390 --> 00:49:00,400
I'm just trying to help.

983
00:49:00,106 --> 00:49:01,207
-Back off.
-[Judy] Hey, baby.

984
00:49:01,274 --> 00:49:03,743
It's getting so bad, your wife is looking
for help behind your back.

985
00:49:03,843 --> 00:49:05,278
She's lost all faith in you.

986
00:49:05,378 --> 00:49:06,746
-Hey, hey, hey!
-[Richard] What?

987
00:49:06,813 --> 00:49:09,482
You do not speak for me, Vacho,
and you sure as hell don't speak for God.

988
00:49:10,550 --> 00:49:13,520
Richard, look at me. I did not say
that I didn't have faith in you.

989
00:49:14,487 --> 00:49:16,823
I know what Richard is,
and I know what he isn't.

990
00:49:16,923 --> 00:49:20,326
Not educated? Sure.
But he is the smartest person that I know.

991
00:49:21,361 --> 00:49:23,196
He already knows God.

992
00:49:23,963 --> 00:49:26,332
You wanna save someone? Save yourself.

993
00:49:27,233 --> 00:49:30,270
And then you come to him
when you're the father that he needs.

994
00:49:31,438 --> 00:49:34,674
Come on, baby.
We're gonna go put my voice in your head.

995
00:49:35,942 --> 00:49:37,410
Come on, kids. We're leaving. Let's go.

996
00:49:37,510 --> 00:49:38,745
[Steven] I don't want to go.

997
00:49:38,812 --> 00:49:40,800
[Lucky] Come on. Just go.

998
00:49:46,519 --> 00:49:48,210
Let's go, guys. Get in the car.

999
00:49:52,859 --> 00:49:56,563
Hey. If we're gonna make those güeritos
sweat, we're gonna get the good stuff.

1000
00:49:58,998 --> 00:50:02,302
[Richard] To be the best,
you had to get the best. Homegrown, baby.

1001
00:50:03,360 --> 00:50:07,173
Chile molido, chile fresco,
chile guajillo, chile piquín,

1002
00:50:07,240 --> 00:50:09,376
I mean, you name it,
we cleared the shelves of it.

1003
00:50:09,442 --> 00:50:10,443
Baby, get the red chile.

1004
00:50:10,543 --> 00:50:12,579
-I can't, Mom.
-Yes, you can, Papá. Come on.

1005
00:50:16,750 --> 00:50:18,585
Jude, which chiles do you want?

1006
00:50:18,651 --> 00:50:20,200
All of 'em, babe.

1007
00:50:20,120 --> 00:50:22,322
[Richard] No chile was left unturned.

1008
00:50:23,890 --> 00:50:25,325
Jude! Jalapeños or serranos?

1009
00:50:26,192 --> 00:50:28,828
Hey, babe! I found some güeritos.

1010
00:50:28,895 --> 00:50:32,465
Okay, baby. Which one you wanna try?
The Cheetos? Fritos? Doritos? The popcorn?

1011
00:50:32,532 --> 00:50:34,567
[Richard]
And I had my very own focus group.

1012
00:50:34,667 --> 00:50:36,202
-Uh, Doritos.
-Oh, yeah.

1013
00:50:37,771 --> 00:50:38,772
[chip crunches]

1014
00:50:39,939 --> 00:50:40,874
[chewing]

1015
00:50:40,940 --> 00:50:42,909
[gasps, stammering] Hot! [pants]

1016
00:50:43,900 --> 00:50:45,450
Hot like elote hot? Good hot?

1017
00:50:45,111 --> 00:50:47,147
-No! Bad, bad, bad.
-Come on.

1018
00:50:47,247 --> 00:50:48,982
-[groans, indistinct]
-[chips crunch]

1019
00:50:49,482 --> 00:50:50,483
-[coughs]
-[heaves]

1020
00:50:50,583 --> 00:50:51,584
-Oh, my-- Baby.
-Hot.

1021
00:50:51,651 --> 00:50:52,485
Oh, water!

1022
00:50:52,585 --> 00:50:55,588
[Richard] Chale , man.
That salsa would've made the devil sweat.

1023
00:50:56,890 --> 00:50:57,524
While we were trying to remember

1024
00:50:57,624 --> 00:51:01,961
everything our abuelitas taught us
about chile , apparently, in the Midwest,

1025
00:51:02,280 --> 00:51:04,531
they had already been spicing things up
for a while.

1026
00:51:04,631 --> 00:51:08,168
Except their ingredients came
in test tubes and syringes.

1027
00:51:08,234 --> 00:51:09,302
[pants] Oh, it's hot.

1028
00:51:09,369 --> 00:51:11,438
-[alarm blaring]
-Hot. Hot. Hot!

1029
00:51:11,538 --> 00:51:13,707
[Richard]
I don't know what's going down over there.

1030
00:51:13,773 --> 00:51:17,877
All I knew was, our ingredients came
from the ground. Our roots.

1031
00:51:18,812 --> 00:51:20,800
Maltodextrin.

1032
00:51:21,948 --> 00:51:23,950
Monosodium glutamate.

1033
00:51:25,952 --> 00:51:28,355
Disodium inosinate.

1034
00:51:28,455 --> 00:51:31,458
[Richard] Me and Judy had
that spice in our DNA.

1035
00:51:31,524 --> 00:51:32,826
[Judy] You gotta turn the bowl.

1036
00:51:32,926 --> 00:51:34,160
-Look, taste this.
-[grunts]

1037
00:51:34,260 --> 00:51:35,562
There you go. How is it?

1038
00:51:36,363 --> 00:51:37,364
-It's wet.
-Wet?

1039
00:51:37,464 --> 00:51:39,799
I think we need to bake 'em.
I think they need to be dry ingredients.

1040
00:51:39,866 --> 00:51:41,201
Wait, no, no, no. Try it.

1041
00:51:41,301 --> 00:51:43,436
-Ah, chile de pasilla.
-[Richard] Mmm.

1042
00:51:43,536 --> 00:51:45,572
Dad, just shake it. It's not sticking.

1043
00:51:46,720 --> 00:51:48,575
It's gotta tumble,
like it does in the factory.

1044
00:51:54,114 --> 00:51:58,585
If anyone was gonna crack this recipe,
it was gonna be us: the Montañez.

1045
00:52:00,520 --> 00:52:03,323
We had tried every chile
in every store in town.

1046
00:52:05,692 --> 00:52:06,693
Until finally…

1047
00:52:13,867 --> 00:52:15,680
[crunching]

1048
00:52:17,504 --> 00:52:19,172
[gasps] Ow! Ow! Ow! It burns!

1049
00:52:19,239 --> 00:52:20,740
[both] Burns good or burns bad?

1050
00:52:22,208 --> 00:52:23,877
It burns good.

1051
00:52:23,943 --> 00:52:25,211
-Oh!
-[screams]

1052
00:52:25,278 --> 00:52:26,279
Oh, we did it!

1053
00:52:26,379 --> 00:52:27,614
-Oh. Yeah!
-[Judy laughs]

1054
00:52:27,714 --> 00:52:28,948
Of course we did!

1055
00:52:29,582 --> 00:52:32,719
[factory workers chattering, clamoring]

1056
00:52:34,788 --> 00:52:37,524
[supervisor] I'm just doing
what corporate tells me to do.

1057
00:52:38,240 --> 00:52:39,250
What happened?

1058
00:52:39,693 --> 00:52:42,696
-Layoffs, son. Lots of 'em.
-[supervisor] I'm the messenger here.

1059
00:52:44,798 --> 00:52:46,466
Where's Tony? Where's Nacho?

1060
00:52:46,533 --> 00:52:48,234
[clamoring continues]

1061
00:52:48,334 --> 00:52:50,570
[supervisor] Do you really think
I wanna lay people off?

1062
00:52:50,670 --> 00:52:54,400
Okay. Hey, hey, hey! That's it!
That's all I got for now, okay?

1063
00:52:54,107 --> 00:52:55,342
Back to work.

1064
00:52:55,408 --> 00:52:57,510
-Hey, Lonny!
-[Lonny] Somebody put this ladder back.

1065
00:52:57,577 --> 00:52:59,946
Lonny, hold up, man.
Hey, look. You gotta listen to me.

1066
00:53:00,460 --> 00:53:02,882
I got an idea.
An idea you gotta tell Enrico about.

1067
00:53:03,483 --> 00:53:05,952
It's a new line of products.
It's a spicy chip!

1068
00:53:06,520 --> 00:53:09,422
It's gonna change everything.
Spicy Doritos, Fritos, Cheetos.

1069
00:53:09,489 --> 00:53:10,490
Spicy what?

1070
00:53:10,590 --> 00:53:13,159
[stammers] I just laid off
a slew of hardworking guys again.

1071
00:53:13,259 --> 00:53:14,527
-Yeah--
-A lot of 'em your friends,

1072
00:53:14,627 --> 00:53:16,463
and you wanna tell me
about some new flavor you got?

1073
00:53:16,529 --> 00:53:17,797
Look, if you just called Enrico…

1074
00:53:17,864 --> 00:53:19,632
Oh, you just want me to call Enrico?

1075
00:53:19,699 --> 00:53:21,534
-Yeah.
-And just tell him,

1076
00:53:21,634 --> 00:53:25,672
"Oh, our janitor, the guy who cleans
the toilets, he's got a bright idea"?

1077
00:53:25,739 --> 00:53:27,874
You know I can do more
than clean the toilets, Lonny.

1078
00:53:27,941 --> 00:53:29,442
It ain't like that, okay?

1079
00:53:29,542 --> 00:53:33,246
New products take years to develop,
cost millions to launch,

1080
00:53:33,313 --> 00:53:36,549
and they do not get created
by blue-collar hoodlums,

1081
00:53:36,616 --> 00:53:39,519
who probably can't spell
the word "hoodlum."

1082
00:53:41,210 --> 00:53:42,989
Hey! What's with the chitchat?

1083
00:53:49,963 --> 00:53:51,310
[Richard] When I was seven,

1084
00:53:52,132 --> 00:53:55,468
these white ladies would come
to our school to tutor us in reading.

1085
00:53:56,236 --> 00:53:58,872
Except there were two trailers.
One for the white kids…

1086
00:54:00,106 --> 00:54:02,876
and one for everybody else,
the brown kids.

1087
00:54:03,510 --> 00:54:06,546
Because, you know,
they liked to keep us separate.

1088
00:54:08,214 --> 00:54:10,830
And then,
kids that came out of the white trailer,

1089
00:54:10,150 --> 00:54:12,485
they always came out
with cookies in their hands.

1090
00:54:12,585 --> 00:54:13,586
[drawer opens]

1091
00:54:14,254 --> 00:54:17,590
And I really wanted one of those cookies.

1092
00:54:19,920 --> 00:54:21,561
And one day, I got in that line.

1093
00:54:24,898 --> 00:54:27,701
The white kids spit at me, shoved me,

1094
00:54:27,801 --> 00:54:29,636
and told me, "Go back to Mexico!"

1095
00:54:31,905 --> 00:54:34,407
But I didn't care. I stayed in that line.

1096
00:54:35,442 --> 00:54:37,344
I went into that trailer.

1097
00:54:40,800 --> 00:54:41,114
[drawer closes]

1098
00:54:41,214 --> 00:54:45,285
And when I came out,
I came out with my damn cookies.

1099
00:54:52,125 --> 00:54:54,794
[factory workers chattering]

1100
00:55:07,730 --> 00:55:08,740
[phone rings]

1101
00:55:10,877 --> 00:55:12,379
[phone rings]

1102
00:55:12,445 --> 00:55:14,800
Office of President Roger Enrico.

1103
00:55:14,147 --> 00:55:15,782
Uh, hi.

1104
00:55:15,882 --> 00:55:18,918
Uh, may I speak with Roger Enrico, please?
This is Richard Montañez.

1105
00:55:18,985 --> 00:55:21,588
Uh, what country are you calling from,
Mr. Montañez?

1106
00:55:22,155 --> 00:55:23,323
United States.

1107
00:55:24,324 --> 00:55:28,628
[inhales sharply] Well, you're not
the president of American corporate,

1108
00:55:28,695 --> 00:55:29,829
'cause that's not his name.

1109
00:55:29,896 --> 00:55:31,297
I work in California.

1110
00:55:31,364 --> 00:55:33,333
Don't say anything. This says "received."

1111
00:55:33,400 --> 00:55:35,301
Oh, you're the VP of California.

1112
00:55:35,368 --> 00:55:36,369
[Richard] No, I, um…

1113
00:55:36,469 --> 00:55:38,905
-You. Let's go.
-I work at the Rancho Cucamonga plant.

1114
00:55:39,500 --> 00:55:41,700
Okay, so you're the plant director?

1115
00:55:41,740 --> 00:55:44,210
Not exactly.
I work "inside" inside the plant.

1116
00:55:44,277 --> 00:55:45,278
I'm, uh…

1117
00:55:47,480 --> 00:55:48,915
I'm a maintenance technician.

1118
00:55:51,985 --> 00:55:53,119
Hello?

1119
00:55:53,186 --> 00:55:55,822
Um, the janitor? You're the janitor?

1120
00:55:55,922 --> 00:55:57,457
Okay, no, no, don't-don't-don't hang up.

1121
00:55:57,524 --> 00:55:59,526
I have an idea that's gonna
revolutionize Frito-Lay.

1122
00:55:59,626 --> 00:56:01,494
That'll save our factory,
that'll save jobs,

1123
00:56:01,561 --> 00:56:04,300
that'll save hardworking people
who are just trying to survive.

1124
00:56:04,531 --> 00:56:07,801
Look, if he cares about his people,
his people on the line,

1125
00:56:07,867 --> 00:56:09,369
Mr. Enrico needs to hear this.

1126
00:56:10,700 --> 00:56:14,541
[chattering]

1127
00:56:20,800 --> 00:56:21,810
Please hold.

1128
00:56:21,147 --> 00:56:22,148
[beeps]

1129
00:56:29,322 --> 00:56:30,990
Hello, Richard. This is Roger.

1130
00:56:31,910 --> 00:56:32,992
Mr. Enrico, uh--

1131
00:56:35,161 --> 00:56:36,730
Thank you for taking my call.

1132
00:56:36,830 --> 00:56:38,498
I have an idea that you need to hear.

1133
00:56:39,332 --> 00:56:40,500
I'm listening.

1134
00:56:40,567 --> 00:56:42,235
[Richard] Okay, yes, sir.

1135
00:56:42,335 --> 00:56:46,272
I'm Mexican and proud of it.
And there's a lot of us in this country,

1136
00:56:46,373 --> 00:56:49,420
and we spend money on snacks
just like everybody else.

1137
00:56:49,576 --> 00:56:53,790
We eat Doritos, but not before
covering them suckers with Tapatio.

1138
00:56:53,146 --> 00:56:56,820
It's like the more it burns,
the more money we'll spend on it.

1139
00:56:56,149 --> 00:56:58,785
So I thought,
"Why don't I make my own spicy slurry?"

1140
00:56:58,885 --> 00:57:02,255
You made your own spicy slurry?

1141
00:57:02,322 --> 00:57:03,790
[Richard] Yeah, I did. And it's good.

1142
00:57:03,857 --> 00:57:08,161
You can slather it on everything:
Doritos, Fritos, popcorn, Cheetos.

1143
00:57:08,261 --> 00:57:11,331
And the best part, sir,
it is 100% Mexican-approved.

1144
00:57:11,398 --> 00:57:14,467
Uh, my family, my neighbors,
they can't get enough.

1145
00:57:14,534 --> 00:57:18,438
And I got a plan, Mr. Enrico, to get it
to the streets, to get it to my people.

1146
00:57:18,538 --> 00:57:22,742
I think it will save our factory.
It will save jobs.

1147
00:57:23,343 --> 00:57:24,444
Save jobs, huh?

1148
00:57:26,212 --> 00:57:28,982
That's a lot of confidence there, Richard.

1149
00:57:29,820 --> 00:57:35,622
Yes, sir. And you said in the video,
"Think like a CEO." So I did. [chuckles]

1150
00:57:40,193 --> 00:57:41,695
You saw my video?

1151
00:57:41,795 --> 00:57:42,796
[Richard] Yes, sir.

1152
00:57:42,862 --> 00:57:44,864
And you're a janitor?

1153
00:57:44,964 --> 00:57:46,332
Maintenance crew, sir.

1154
00:57:46,399 --> 00:57:49,335
Look, if it's okay,
I'd like to send you some samples, sir.

1155
00:57:50,737 --> 00:57:54,700
Richard, that's more than okay with me.

1156
00:57:54,740 --> 00:57:55,442
- More than okay.
-[grunts]

1157
00:57:56,343 --> 00:57:57,344
Thank you, sir.

1158
00:57:58,144 --> 00:57:59,245
[line clicks]

1159
00:58:00,714 --> 00:58:01,915
[sighs]

1160
00:58:02,749 --> 00:58:04,484
-[clerk] Next.
-Go, go.

1161
00:58:07,754 --> 00:58:10,357
What are we doing, guys?
First class? Priority?

1162
00:58:11,157 --> 00:58:12,158
Hold on a sec.

1163
00:58:17,630 --> 00:58:18,631
We should pray.

1164
00:58:19,566 --> 00:58:21,334
-We should?
-Yeah.

1165
00:58:21,401 --> 00:58:25,238
I mean, God got us here, right?
We should let God take it home.

1166
00:58:26,272 --> 00:58:27,340
Yeah. Yeah.

1167
00:58:27,407 --> 00:58:29,409
[breathes deeply]

1168
00:58:31,770 --> 00:58:34,247
Uh, dear God, Jesus, señor…

1169
00:58:35,315 --> 00:58:36,883
-I mean, you know who you are.
-[chuckles]

1170
00:58:36,950 --> 00:58:41,821
Listen, man. We both know I've--
I've made a lot of mistakes in my life.

1171
00:58:41,921 --> 00:58:46,426
Mmm, the gang, the guns, the drugs,
the stolen cars, the other drugs.

1172
00:58:46,926 --> 00:58:48,161
Man, there was a lot of drugs.

1173
00:58:48,261 --> 00:58:52,532
You know,
maybe I wasn't never bad, just lost.

1174
00:58:53,466 --> 00:58:55,100
But I'm doing good things now, so--

1175
00:58:55,680 --> 00:58:56,936
What the heck, man? Let's move it.

1176
00:58:57,370 --> 00:58:59,839
Hey! He is praying, pendejo!
Have some respect.

1177
00:59:01,608 --> 00:59:02,742
Go ahead, baby.

1178
00:59:03,410 --> 00:59:07,614
Lord, please forgive me
for all my past sins, and…

1179
00:59:09,883 --> 00:59:11,918
pour all your blessings
onto this box right here.

1180
00:59:14,320 --> 00:59:15,321
A-Amen?

1181
00:59:15,422 --> 00:59:16,823
Amen.

1182
00:59:19,920 --> 00:59:20,360
Amen.

1183
00:59:22,228 --> 00:59:23,229
Amen.

1184
00:59:27,567 --> 00:59:28,835
[Patti] Here you go, sir.

1185
00:59:32,720 --> 00:59:35,875
[Richard] That Italian jefe
was about to have his mind blown.

1186
00:59:44,984 --> 00:59:45,985
Holy!

1187
00:59:46,786 --> 00:59:48,121
Hot! That's h--

1188
00:59:48,755 --> 00:59:49,756
Mama hot!

1189
00:59:51,291 --> 00:59:52,425
Patti!

1190
00:59:53,293 --> 00:59:55,628
Water. [coughs]

1191
00:59:58,531 --> 01:00:00,330
[blows]

1192
01:00:05,710 --> 01:00:06,720
[exhales sharply]

1193
01:00:07,574 --> 01:00:09,420
[phone ringing]

1194
01:00:14,280 --> 01:00:15,281
Maintenance. Richard.

1195
01:00:16,316 --> 01:00:17,951
Richard, it's Roger.

1196
01:00:18,510 --> 01:00:19,319
Roger Enrico.

1197
01:00:20,453 --> 01:00:21,821
- Are you there?
-Yes, sir.

1198
01:00:22,322 --> 01:00:26,260
Listen, Richard, I can't stop thinking
about your initiative.

1199
01:00:26,126 --> 01:00:29,329
And I'm coming to Rancho Cucamonga
for a plant tour.

1200
01:00:29,396 --> 01:00:31,464
What do you say I meet you there,

1201
01:00:31,531 --> 01:00:34,801
and you tell me more about your ideas?

1202
01:00:34,868 --> 01:00:36,469
In about two weeks.

1203
01:00:36,536 --> 01:00:38,905
- Would that be okay with you?
-Yes, sir. More than okay.

1204
01:00:39,500 --> 01:00:40,874
Good. We'll be in touch.

1205
01:00:43,376 --> 01:00:47,800
Who the hell is this Richard Montañez?

1206
01:00:47,147 --> 01:00:49,783
And who let him call
Roger-freaking-Enrico?

1207
01:00:49,883 --> 01:00:51,117
Get him on the phone!

1208
01:00:51,217 --> 01:00:52,719
Okay, I don't know who that is!

1209
01:00:52,786 --> 01:00:54,521
What do you mean you don't know the guy?

1210
01:00:54,621 --> 01:00:56,756
He works in your plant. Find him!

1211
01:00:57,991 --> 01:00:59,292
Montañez?

1212
01:00:59,859 --> 01:01:01,394
Montañez!

1213
01:01:01,995 --> 01:01:04,330
-[bangs]
-Stay right there!

1214
01:01:05,665 --> 01:01:07,734
-[Richard] Turns out, I messed up.
-[Lonny] Are you kidding me?

1215
01:01:07,834 --> 01:01:09,369
I broke rank and went straight to the top.

1216
01:01:09,469 --> 01:01:12,272
Wasn't nobody happy with this chavalo
talking to the top dog.

1217
01:01:12,372 --> 01:01:14,841
-Lonny, it ain't even like that.
-Oh, you're gonna paint.

1218
01:01:14,908 --> 01:01:16,776
You're gonna fix every machine in here.

1219
01:01:16,876 --> 01:01:18,445
You're gonna clean every particle of dust

1220
01:01:18,545 --> 01:01:21,470
until every code violation
in here is gone.

1221
01:01:21,114 --> 01:01:22,115
Good luck with that!

1222
01:01:22,215 --> 01:01:23,883
Mr. Enrico's coming to hear
about my product.

1223
01:01:23,950 --> 01:01:27,287
Yeah, and when he's done listening
and realizes it's all nonsense,

1224
01:01:27,354 --> 01:01:29,622
he's gonna think, "Hey, I don't need you."

1225
01:01:29,689 --> 01:01:32,192
Then he's gonna realize we need
to stop hemorrhaging money,

1226
01:01:32,292 --> 01:01:34,961
and he's gonna start by shutting us down!

1227
01:01:36,296 --> 01:01:38,531
You better pray for a miracle, Montañez.

1228
01:01:38,631 --> 01:01:42,836
Because before this is over,
one way or another, you won't have a job.

1229
01:01:42,902 --> 01:01:44,700
-[smacks lips]
-No!

1230
01:01:44,170 --> 01:01:47,107
None of us will have a job!
Thanks to Richard!

1231
01:01:48,410 --> 01:01:49,420
Thanks, Richard.

1232
01:01:53,380 --> 01:01:54,614
[workers muttering]

1233
01:01:57,384 --> 01:01:58,385
Mm-mmm.

1234
01:02:10,497 --> 01:02:11,498
Baby?

1235
01:02:12,832 --> 01:02:13,967
What are you doing up?

1236
01:02:15,100 --> 01:02:17,504
I got to find a way to stop Enrico
from coming.

1237
01:02:17,570 --> 01:02:19,539
-Stop him?
-Mm-hmm.

1238
01:02:20,340 --> 01:02:22,208
Uh-uh. No, what--

1239
01:02:22,275 --> 01:02:23,910
-What are you doing?
-[Richard grunts]

1240
01:02:24,100 --> 01:02:26,312
Uh-uh. Come on. Get up. Get up. Come on!

1241
01:02:28,148 --> 01:02:29,215
Look at yourself.

1242
01:02:29,282 --> 01:02:31,384
-[Richard sighs]
-Look. You see that guy right there?

1243
01:02:31,451 --> 01:02:33,186
Who? That guapo right there?
Yeah, I see him.

1244
01:02:33,286 --> 01:02:34,921
Yeah, you do? You see a good man?

1245
01:02:34,988 --> 01:02:36,289
-Come on. [sighs]
-A special man?

1246
01:02:36,790 --> 01:02:38,458
Because, baby, that's what I see.

1247
01:02:39,325 --> 01:02:40,527
I see a chingón.

1248
01:02:41,270 --> 01:02:42,128
A Montañez.

1249
01:02:42,629 --> 01:02:44,631
[speaking Spanish]

1250
01:02:44,698 --> 01:02:46,660
[speaking Spanish]

1251
01:02:46,166 --> 01:02:47,400
[Judy, in English] They're scared.

1252
01:02:47,500 --> 01:02:49,569
Scared of what you can do for them.

1253
01:02:50,203 --> 01:02:52,372
Scared that they've been begging for help,

1254
01:02:52,439 --> 01:02:55,709
and they got a broke Mexican kid
from Guasti as their hero.

1255
01:02:56,343 --> 01:02:58,110
They don't know what to do with that.

1256
01:03:00,747 --> 01:03:03,249
Baby, do you know what I've
been praying for all these years?

1257
01:03:03,917 --> 01:03:07,787
That you would see the gifts
and talents that you have.

1258
01:03:08,488 --> 01:03:10,323
Baby, use your gifts.

1259
01:03:10,423 --> 01:03:11,991
Be great!

1260
01:03:12,826 --> 01:03:16,290
Enrico is coming to hear you speak.

1261
01:03:16,129 --> 01:03:19,532
Do not let these sinvergüenzas stop you.

1262
01:03:21,167 --> 01:03:22,235
I-- [sighs]

1263
01:03:23,737 --> 01:03:26,600
I-I don't even know
how to do a sales presentation.

1264
01:03:27,340 --> 01:03:28,375
Well, guess what?

1265
01:03:28,875 --> 01:03:29,943
We're gonna find out.

1266
01:03:30,443 --> 01:03:32,379
Now, come on. Let's go to bed.

1267
01:03:32,912 --> 01:03:34,948
[Richard]
You wanna survive this crazy world?

1268
01:03:35,480 --> 01:03:36,149
Get yourself a Judy.

1269
01:03:37,984 --> 01:03:40,754
Man, she took me to biz church
the next few weeks.

1270
01:03:40,820 --> 01:03:42,322
-Okay, that's enough.
-That's really smart.

1271
01:03:42,422 --> 01:03:44,190
-Babe, no.
-Ooh, baby, The Hispanic Market.

1272
01:03:44,290 --> 01:03:45,425
-That's good.
-[Judy] Great book.

1273
01:03:45,492 --> 01:03:48,194
This is great. I had no idea
any of this stuff was a-- a thing.

1274
01:03:48,294 --> 01:03:49,863
You don't know how
to use a computer, right?

1275
01:03:49,963 --> 01:03:51,865
-So this is all the information online…
-Oh, yeah.

1276
01:03:51,965 --> 01:03:53,466
I should learn how to use a computer.

1277
01:03:53,533 --> 01:03:54,667
[Judy grunts]

1278
01:03:54,734 --> 01:03:56,569
"Present a solution to their challenges."

1279
01:03:57,700 --> 01:03:58,605
Connect prospects to profits.

1280
01:03:59,272 --> 01:04:00,573
What's "prospects"?

1281
01:04:00,674 --> 01:04:01,908
[Steven] Got it!

1282
01:04:02,800 --> 01:04:03,877
[Judy] No, baby,
you have to be, like, animated.

1283
01:04:03,943 --> 01:04:04,944
What, like Bugs Bunny?

1284
01:04:05,450 --> 01:04:07,614
-No, like, excited, big, you know?
-[sighs]

1285
01:04:07,714 --> 01:04:11,584
"The Hispanics are the fastest growing
segment in the US population."

1286
01:04:11,651 --> 01:04:14,454
See, that's what I've been saying, baby.
We like to get down!

1287
01:04:14,521 --> 01:04:16,189
Okay, baby. Come on. Reel it in.

1288
01:04:16,289 --> 01:04:18,458
I need to say something like,
"We're being ignored."

1289
01:04:18,525 --> 01:04:22,128
Then say that, but from your diaphragm
and your chest, head up.

1290
01:04:22,195 --> 01:04:23,463
Take control of the room.

1291
01:04:23,530 --> 01:04:27,701
Say, "The Hispanic market
will not be ignored."

1292
01:04:29,369 --> 01:04:31,871
[imitating Clarence]
The Hispanic market will not be ignored.

1293
01:04:31,938 --> 01:04:33,540
Good, but in your voice.

1294
01:04:43,983 --> 01:04:47,153
-Baby, I found Versace for $3.
-Yeah?

1295
01:04:48,121 --> 01:04:51,157
-Oh, no, it's Vermachee.
-[grunts]

1296
01:04:52,459 --> 01:04:54,828
[speaking Spanish]

1297
01:04:55,328 --> 01:04:57,464
-[in English] You look so good.
-[Richard] Yeah?

1298
01:04:57,530 --> 01:04:59,866
-I feel weird. [sighs]
-No, you look good.

1299
01:04:59,966 --> 01:05:00,967
You look sharp.

1300
01:05:01,735 --> 01:05:03,536
This looks really good on you.

1301
01:05:04,604 --> 01:05:05,605
[chuckles]

1302
01:05:06,673 --> 01:05:07,907
Something like this.

1303
01:05:08,800 --> 01:05:09,409
You're the best person I know.

1304
01:05:10,877 --> 01:05:12,879
Who, me? [clicks tongue]

1305
01:05:12,946 --> 01:05:15,215
I'm just a poor cholita
who got smart about God.

1306
01:05:15,281 --> 01:05:18,485
Nah, pretty sure God got smart about you.

1307
01:05:19,753 --> 01:05:20,754
[scoffs]

1308
01:05:21,354 --> 01:05:22,589
Silly.

1309
01:05:22,655 --> 01:05:23,757
Jude, I--

1310
01:05:26,292 --> 01:05:28,194
I'm here because of you.

1311
01:05:29,229 --> 01:05:30,330
You know that, right?

1312
01:05:31,898 --> 01:05:33,166
What? [scoffs]

1313
01:05:34,134 --> 01:05:35,301
There's no me without you.

1314
01:05:36,336 --> 01:05:37,337
[chuckles]

1315
01:05:38,371 --> 01:05:41,441
Thank you for believing in me, mi reina.

1316
01:05:42,108 --> 01:05:43,610
[chuckles]

1317
01:05:44,911 --> 01:05:49,816
[clicks tongue] Well, your reina
don't know jack about tying a tie.

1318
01:05:52,752 --> 01:05:54,688
B-But I know someone who does.

1319
01:05:57,257 --> 01:05:59,659
-[clicks tongue] Nah, man. No way--
-Baby, I know.

1320
01:05:59,759 --> 01:06:00,960
I know, I know.

1321
01:06:01,961 --> 01:06:05,231
But he won't stop calling.
I don't think he's gonna go away.

1322
01:06:07,330 --> 01:06:08,501
He does love you.

1323
01:06:12,272 --> 01:06:13,273
You look good.

1324
01:06:14,674 --> 01:06:16,242
I'm gonna go find some fake Gucci.

1325
01:06:20,413 --> 01:06:22,649
[Richard] When you've had as many
court dates as Vacho,

1326
01:06:22,749 --> 01:06:24,500
you master tying a tie.

1327
01:06:29,155 --> 01:06:31,910
-I know I don't got the right to tell you.
-Come on, man.

1328
01:06:31,157 --> 01:06:33,193
-[sighs]
-[Vacho] Listen to me.

1329
01:06:33,960 --> 01:06:35,295
[speaking Spanish]

1330
01:06:41,340 --> 01:06:43,169
[in English] I am so proud of you, mijo.

1331
01:06:44,604 --> 01:06:50,110
And I'll always regret not being the man
that made you the man you are today.

1332
01:06:52,779 --> 01:06:53,780
Always.

1333
01:06:55,915 --> 01:06:57,417
[breathing shakily]

1334
01:07:03,923 --> 01:07:04,991
[chuckles, sniffles]

1335
01:07:07,627 --> 01:07:09,620
[in English] You look good, mijo.

1336
01:07:16,369 --> 01:07:17,370
[sighs]

1337
01:07:48,134 --> 01:07:51,271
[Richard] There are more Hispanics
in the United States than there are…

1338
01:07:52,372 --> 01:07:54,874
There are more Hispanics
in the United States

1339
01:07:54,941 --> 01:07:56,743
than there are in-- [gasps]

1340
01:07:56,843 --> 01:07:58,440
Come on out. It's time.

1341
01:07:59,379 --> 01:08:00,380
Okay.

1342
01:08:02,820 --> 01:08:06,219
[Lonny] And I've organized a checklist
that we call "quality control" or "QC."

1343
01:08:06,286 --> 01:08:08,822
You can say "Quality C" too.
Actually, either way.

1344
01:08:08,922 --> 01:08:11,791
And those quality checks
every 20 minutes are the reason

1345
01:08:11,858 --> 01:08:13,793
we haven't had a line go down in years.

1346
01:08:13,860 --> 01:08:14,961
Unlike Bakersfield.

1347
01:08:15,280 --> 01:08:16,730
-Right, I see.
-If you don't mind,

1348
01:08:16,830 --> 01:08:18,732
I'd love to show you
how the colettes are made.

1349
01:08:18,832 --> 01:08:21,868
Mr. Mason, I happen to know
how colettes are made.

1350
01:08:21,968 --> 01:08:23,570
My time is limited, so I--

1351
01:08:23,670 --> 01:08:25,438
Where is Richard?
I'd like to speak to him.

1352
01:08:25,538 --> 01:08:27,173
Sure, sure. Uh, Richard!

1353
01:08:27,240 --> 01:08:28,241
[Richard] I'm here!

1354
01:08:34,547 --> 01:08:36,616
[no audible dialogue]

1355
01:08:39,652 --> 01:08:42,655
[Clarence, mouthing words]

1356
01:08:46,259 --> 01:08:48,828
The infamous Richard Montañez.

1357
01:08:48,895 --> 01:08:50,830
What an honor to meet you, Richard.

1358
01:08:50,897 --> 01:08:52,650
Are you ready?

1359
01:08:52,165 --> 01:08:54,367
A huevo. I've been ready.

1360
01:08:54,467 --> 01:08:55,568
[Roger chuckles] All right.

1361
01:08:55,668 --> 01:08:58,838
[Richard] All right, all right.
Judy says I exaggerate this part a lot.

1362
01:08:58,905 --> 01:09:00,874
I guess it was
a little bit more like this.

1363
01:09:00,940 --> 01:09:02,842
I'm here! Here!

1364
01:09:03,743 --> 01:09:05,780
-Pardon me.
-[worker] Watch out.

1365
01:09:05,145 --> 01:09:06,780
-That's my foot!
-Sorry. Excuse me, guys.

1366
01:09:06,880 --> 01:09:08,915
Just need to get right there.
Thank you so much.

1367
01:09:14,320 --> 01:09:15,321
[sighs]

1368
01:09:15,822 --> 01:09:17,357
So nice to meet you.

1369
01:09:19,526 --> 01:09:20,694
Are you ready, Richard?

1370
01:09:21,628 --> 01:09:22,796
-Yes, sir.
-Let's do it.

1371
01:09:27,967 --> 01:09:29,350
[sighs]

1372
01:09:34,941 --> 01:09:36,443
Anytime you're ready, Richard.

1373
01:09:37,911 --> 01:09:39,790
[sighs]

1374
01:09:41,214 --> 01:09:44,617
"The growing number of Latinos in America

1375
01:09:44,718 --> 01:09:48,355
represents a vast untapped market
for Frito-Lay."

1376
01:09:48,455 --> 01:09:49,456
[person coughs]

1377
01:09:49,522 --> 01:09:56,463
"Did you know that there are more Latinos
in the United States than in Australia?"

1378
01:09:57,300 --> 01:09:58,310
Of course there are.

1379
01:09:59,866 --> 01:10:02,350
No, um. [chuckles]

1380
01:10:02,135 --> 01:10:03,770
Nah, that's not-- I meant that, um--

1381
01:10:03,870 --> 01:10:06,272
Did you know that there are more Latinos
in the United States

1382
01:10:06,373 --> 01:10:08,274
than there are Australians in Australia?

1383
01:10:09,900 --> 01:10:10,910
[executive] Mmm. All right. I see.

1384
01:10:12,579 --> 01:10:15,248
Pretty sure there's more Mexicans
in this room than in Australia.

1385
01:10:15,315 --> 01:10:16,816
[laughing]

1386
01:10:25,525 --> 01:10:27,260
Clarence, can you get the light, please?

1387
01:10:29,963 --> 01:10:30,964
[sighs]

1388
01:10:31,464 --> 01:10:34,340
Listen, gentlemen, no offense…

1389
01:10:36,690 --> 01:10:37,370
but our shelves are boring.

1390
01:10:38,571 --> 01:10:42,175
People, my people,
they're tired of the same old flavors.

1391
01:10:43,900 --> 01:10:44,944
See, I grew up with a lot of flavors,

1392
01:10:45,450 --> 01:10:48,415
and I've been searching for that taste
in everything I buy ever since.

1393
01:10:48,481 --> 01:10:50,550
I want a food that tastes like home.

1394
01:10:52,619 --> 01:10:54,200
[bag rustling]

1395
01:10:54,854 --> 01:10:55,855
This is it.

1396
01:10:56,356 --> 01:10:58,425
Everything I grew up with, in a bag.

1397
01:10:58,925 --> 01:10:59,959
Chile chips.

1398
01:11:00,694 --> 01:11:04,640
And if you put this out there,
you'll see that there's this whole market

1399
01:11:04,164 --> 01:11:05,732
that no one else is paying attention to.

1400
01:11:06,666 --> 01:11:08,468
Us, la gente.

1401
01:11:08,535 --> 01:11:13,390
And what about market share?
How much would your, uh, "product" yield?

1402
01:11:13,573 --> 01:11:15,542
-According to you.
-Um…

1403
01:11:15,608 --> 01:11:17,610
[thinking] What the F is market share?

1404
01:11:17,711 --> 01:11:18,978
That wasn't in the books.

1405
01:11:19,790 --> 01:11:21,810
Or maybe it was. It was a lot of books.

1406
01:11:21,147 --> 01:11:22,148
Um…

1407
01:11:33,526 --> 01:11:34,661
This much.

1408
01:11:34,761 --> 01:11:36,696
This much market share.

1409
01:11:36,796 --> 01:11:38,298
[executives laughing]

1410
01:11:43,536 --> 01:11:44,771
You know what?

1411
01:11:44,871 --> 01:11:46,373
I don't know what market share is

1412
01:11:46,439 --> 01:11:49,409
because I don't sit up
in no corporate office wearing a suit.

1413
01:11:50,243 --> 01:11:52,445
Like, I'm down here with mi gente,

1414
01:11:53,279 --> 01:11:54,581
and here's what I know about 'em.

1415
01:11:54,647 --> 01:11:56,950
They're looking for themselves
on those shelves.

1416
01:11:57,884 --> 01:12:01,870
They wanna know that the food
that they eat at home is valued by you.

1417
01:12:01,588 --> 01:12:02,655
That we matter.

1418
01:12:03,156 --> 01:12:05,925
I wanna know that I matter
when I pick up one of our products.

1419
01:12:06,760 --> 01:12:09,829
To you, to this company, to the world.

1420
01:12:11,698 --> 01:12:15,402
So put this chili slurry on Doritos,
Fritos, popcorn, anything.

1421
01:12:15,502 --> 01:12:18,338
Because, at the end of the day,
it's how we make them feel.

1422
01:12:19,205 --> 01:12:21,408
If we knew that there was
a product out there for us,

1423
01:12:21,508 --> 01:12:23,710
we'd say, "Take all our money, cabrones."

1424
01:12:23,777 --> 01:12:26,980
[executives murmuring]

1425
01:12:30,717 --> 01:12:34,254
Oof, I got a little hood there
at the end, but…

1426
01:12:37,230 --> 01:12:38,525
Gentlemen… [sighs]

1427
01:12:40,126 --> 01:12:43,196
…did you know we could get
this much more market share?

1428
01:12:44,497 --> 01:12:46,132
-Did you?
-[chuckling]

1429
01:12:47,300 --> 01:12:48,501
Thank you, Richard.

1430
01:12:49,536 --> 01:12:52,605
You have given us
a lot to think about here.

1431
01:12:53,206 --> 01:12:54,607
Uh, sir, I got--

1432
01:12:54,708 --> 01:12:57,177
I got some more graphs and stuff
that I can show you.

1433
01:12:58,478 --> 01:13:02,782
Sir, R & D already has
a spicy product in the Midwest,

1434
01:13:02,882 --> 01:13:04,484
and it's testing just fine.

1435
01:13:04,584 --> 01:13:08,488
Just fine? I aim to do better
than "just fine," James.

1436
01:13:08,588 --> 01:13:11,458
Have McCormick send
the spicy seasonings here.

1437
01:13:11,524 --> 01:13:13,526
I have a good feeling about this man.

1438
01:13:13,626 --> 01:13:15,495
He may not know about market trends,

1439
01:13:15,562 --> 01:13:19,532
but he knows about people,
and that's where I always put my money.

1440
01:13:19,632 --> 01:13:20,900
Let's see what he can do with it.

1441
01:13:21,000 --> 01:13:23,336
Sir, the resources required for it
to pivot so quickly--

1442
01:13:23,403 --> 01:13:25,171
James,
looks like you have some work to do.

1443
01:13:25,238 --> 01:13:27,730
[Lonny] Do we wanna finish the tour?

1444
01:13:27,173 --> 01:13:28,675
-[Judy] He's here, baby! Go!
-[Richard shouts]

1445
01:13:28,742 --> 01:13:30,710
-[Lucky] Dad!
-[Richard grunts] Hey!

1446
01:13:30,777 --> 01:13:32,112
-[Judy] How was it?
-[Richard] Great.

1447
01:13:32,212 --> 01:13:34,881
-[Lucky] Did you tell them about me?
-[Richard] Of course I told them.

1448
01:13:34,948 --> 01:13:37,617
Enrico wanted to test the market
with 5,000 cases.

1449
01:13:40,153 --> 01:13:41,955
[Richard] The next few months were a blur.

1450
01:13:42,455 --> 01:13:44,524
I did it, man. I got my shot.

1451
01:13:47,327 --> 01:13:49,129
Well, it's not Judy's, but it will do.

1452
01:13:52,799 --> 01:13:53,967
First one off the line.

1453
01:13:59,773 --> 01:14:00,740
You did good.

1454
01:14:01,508 --> 01:14:05,378
[Richard] I was the guy with initiative,
and this was my magnum opus.

1455
01:14:06,279 --> 01:14:07,714
Judy taught me that phrase.

1456
01:14:23,863 --> 01:14:27,367
[James] As I suspected, the product
isn't selling, so we're pulling it.

1457
01:14:27,467 --> 01:14:29,169
They haven't been
on the market long enough.

1458
01:14:29,235 --> 01:14:31,604
Mr. Montañez, product's not moving.

1459
01:14:31,705 --> 01:14:32,839
Simple as that.

1460
01:14:33,406 --> 01:14:36,676
Mr. Finley, I was just wondering,
how many cases have we moved so far?

1461
01:14:36,743 --> 01:14:38,812
[James] I don't have that information
in front of me.

1462
01:14:38,912 --> 01:14:42,282
But we can't continue to invest
in Richard's strategies at this rate.

1463
01:14:42,382 --> 01:14:43,917
What strategies?

1464
01:14:43,983 --> 01:14:45,819
You haven't even let me do anything!

1465
01:14:45,919 --> 01:14:48,288
Like, are you even targeting
all the Latino cities?

1466
01:14:48,355 --> 01:14:50,457
We're everywhere! Pacoima. Montebello.

1467
01:14:50,523 --> 01:14:52,492
Of course, Mr. Montañez.

1468
01:14:52,592 --> 01:14:55,362
And no one in your market
is responding to it.

1469
01:14:55,462 --> 01:14:58,698
[Lonny] Uh, sir, Mr. Finley, could--
could we just get one more week?

1470
01:14:58,798 --> 01:15:01,568
I mean, that-that-that's all we're asking.

1471
01:15:02,836 --> 01:15:04,838
[Clarence] Hey! What is it? What happened?

1472
01:15:05,338 --> 01:15:06,940
[Richard] They're not moving the product.

1473
01:15:07,400 --> 01:15:10,110
They're killing it.
They're gonna shut us down.

1474
01:15:10,744 --> 01:15:12,112
Like, who'd I think I was?

1475
01:15:12,979 --> 01:15:14,381
I'm a nobody.

1476
01:15:14,447 --> 01:15:16,783
Pretending like
I could do something was stupid.

1477
01:15:16,883 --> 01:15:17,884
Oh, wait a minute.

1478
01:15:18,952 --> 01:15:21,870
You find out
that the product's not moving,

1479
01:15:21,154 --> 01:15:23,490
so you decide that you're an idiot
and can't do nothin'?

1480
01:15:23,590 --> 01:15:24,691
[Richard scoffs]

1481
01:15:24,791 --> 01:15:26,326
[Clarence] Figure out the next step.

1482
01:15:26,826 --> 01:15:28,128
Yeah, what next step?

1483
01:15:28,194 --> 01:15:30,630
There's no next step for guys like us.

1484
01:15:30,163 --> 01:15:32,799
If there was a next step, you would've had
Lonny's job a long time ago.

1485
01:15:34,670 --> 01:15:35,235
All right, all right.

1486
01:15:35,335 --> 01:15:36,336
You ain't wrong.

1487
01:15:37,203 --> 01:15:40,407
But did I let that stop me
from being the best damn worker here?

1488
01:15:41,374 --> 01:15:42,509
Did this place stop you

1489
01:15:42,575 --> 01:15:45,879
from having the balls to pick up the phone
and call Roger Enrico?

1490
01:15:45,945 --> 01:15:48,114
Yeah, but then I embarrassed myself.

1491
01:15:48,214 --> 01:15:50,316
Embarrassment's never stopped you before.

1492
01:15:50,984 --> 01:15:54,870
Ask questions.
You wore my *** out with 'em.

1493
01:15:55,210 --> 01:15:59,292
Look here, the person
I met ten years ago wouldn't blink.

1494
01:15:59,359 --> 01:16:01,327
He'd find a way, any way, to get it done.

1495
01:16:01,394 --> 01:16:04,640
I don't wanna look you up
in 20 years from now

1496
01:16:04,164 --> 01:16:06,366
just to find out you're still down here
on the bottom.

1497
01:16:07,467 --> 01:16:08,468
Step up!

1498
01:16:15,542 --> 01:16:17,770
Baby, can't you just call Enrico?

1499
01:16:17,577 --> 01:16:20,380
Calling Enrico is what got me
in this mess in the first place.

1500
01:16:23,249 --> 01:16:24,250
Clarence is right.

1501
01:16:25,652 --> 01:16:26,853
I gotta figure this out.

1502
01:16:28,922 --> 01:16:30,256
[Richard sighs]

1503
01:16:37,831 --> 01:16:40,200
-[Steven] Apá.
-[Judy] What's wrong, baby?

1504
01:16:40,300 --> 01:16:41,534
[Lucky] He got scared.

1505
01:16:42,135 --> 01:16:44,237
Oh, you don't need to be scared.

1506
01:16:44,337 --> 01:16:45,872
The power just went out.

1507
01:16:45,939 --> 01:16:48,108
Plus, your dad's gonna take care
of everything.

1508
01:16:48,208 --> 01:16:50,760
I think I know why it's not selling.

1509
01:16:50,176 --> 01:16:51,911
-What do you mean?
-[Lucky] The Cheetos.

1510
01:16:52,612 --> 01:16:54,114
They didn't tell anyone it exists.

1511
01:16:54,214 --> 01:16:57,450
There's no commercials,
but there's commercials for everything.

1512
01:16:57,951 --> 01:17:00,987
Cookie Crisp, Sega,
but none for Hot Cheetos.

1513
01:17:01,870 --> 01:17:02,322
I didn't see none.

1514
01:17:02,856 --> 01:17:03,857
[Richard] Hmm.

1515
01:17:05,792 --> 01:17:06,793
[sighs]

1516
01:17:07,460 --> 01:17:08,628
Wait.

1517
01:17:15,835 --> 01:17:17,270
Let's buy a commercial.

1518
01:17:18,271 --> 01:17:21,274
I know it's not a lot, but it's a start.

1519
01:17:22,342 --> 01:17:25,111
[Richard] This little mocoso
was giving me his lunch money,

1520
01:17:25,211 --> 01:17:27,447
his recycling money, everything.

1521
01:17:28,214 --> 01:17:29,983
And I wasn't gonna take it.

1522
01:17:30,830 --> 01:17:31,251
All right.

1523
01:17:31,317 --> 01:17:33,860
But I was gonna take his idea.

1524
01:17:33,953 --> 01:17:35,955
Hey! I'm gonna get your job back, big dog!

1525
01:17:36,456 --> 01:17:37,524
But I need your help.

1526
01:17:38,425 --> 01:17:39,459
Little busy here, bro.

1527
01:17:39,959 --> 01:17:41,628
[speaking Spanish]

1528
01:17:41,695 --> 01:17:43,329
[Diego, in English] This way, Mrs. Romero.

1529
01:17:43,396 --> 01:17:46,533
I got an idea, but I need you guys
to do what you do best.

1530
01:17:46,633 --> 01:17:48,468
Oh, yeah? What's that?

1531
01:17:50,300 --> 01:17:51,671
A little guerrilla marketing.

1532
01:17:51,738 --> 01:17:54,507
Man, these fools didn't have
no business degrees,

1533
01:17:54,574 --> 01:17:56,443
but they could sell condoms to a nun.

1534
01:17:56,543 --> 01:17:58,645
They could close a hundred sales in a day.

1535
01:17:58,745 --> 01:18:00,613
- They move product like G's.
-["La Raza" playing]

1536
01:18:00,714 --> 01:18:02,482
♪ Cruising in the calle
Headed for the bolo ♪

1537
01:18:02,582 --> 01:18:04,751
♪ No one to go with me
So I had to go solo ♪

1538
01:18:04,818 --> 01:18:06,686
♪ And when I go out alone, I'm packed ♪

1539
01:18:06,786 --> 01:18:09,220
♪ I don't sweat the chavales
When I know that I'm strapped ♪

1540
01:18:09,122 --> 01:18:11,124
♪ If it gets out of hand
I know some mafiosos ♪

1541
01:18:11,191 --> 01:18:13,827
♪ Who can pull out cuetes
On some stupid *** babosos ♪

1542
01:18:13,927 --> 01:18:16,620
♪ Sitting there wondering
What's happened, qué pasa ♪

1543
01:18:16,563 --> 01:18:18,665
♪ Yeah, this is for the Raza ♪

1544
01:18:18,732 --> 01:18:20,660
[Richard] Hey, stick around!

1545
01:18:20,166 --> 01:18:22,235
[Tony] Everybody, come here!
Come close! Bring it in!

1546
01:18:22,335 --> 01:18:23,403
[gangster] Come on in!

1547
01:18:24,938 --> 01:18:26,940
- Oigan! Listen up!
-Hector! Alejandro!

1548
01:18:27,400 --> 01:18:28,341
-[Tony] Gino!
-[Richard whistles]

1549
01:18:28,908 --> 01:18:30,430
[Tony] Come on, everybody.

1550
01:18:30,110 --> 01:18:31,711
-I like your hairnet. Firme.
-[Tony] Come on!

1551
01:18:31,778 --> 01:18:32,612
[song ends]

1552
01:18:32,712 --> 01:18:34,781
I got something to say!
Everybody needs to hear this!

1553
01:18:34,881 --> 01:18:36,149
[Lonny groans] Montañez.

1554
01:18:36,249 --> 01:18:39,520
That is not safe or sanitary.
Get down from there right now.

1555
01:18:39,119 --> 01:18:40,687
Back up. Not today. Okay, Lonny?

1556
01:18:41,955 --> 01:18:42,956
Not today.

1557
01:18:43,456 --> 01:18:45,625
Yeah, I was backing up.

1558
01:18:46,860 --> 01:18:48,261
Corporate's killing the product.

1559
01:18:48,328 --> 01:18:49,696
-What?
-Aw, man.

1560
01:18:49,796 --> 01:18:50,997
[Richard] No. I know! I know!

1561
01:18:51,664 --> 01:18:53,733
But it's not because
the people don't love it.

1562
01:18:53,833 --> 01:18:56,936
If people knew it existed,
it would be huge.

1563
01:18:57,537 --> 01:18:59,673
Like, yeah, we can let it die.

1564
01:18:59,739 --> 01:19:01,675
We can let the factory get shut down…

1565
01:19:01,741 --> 01:19:02,876
[workers muttering]

1566
01:19:02,942 --> 01:19:05,612
…or we can pick ourselves up
and show 'em who we are.

1567
01:19:06,379 --> 01:19:08,281
I ain't got no fancy degrees.

1568
01:19:08,381 --> 01:19:09,482
None of us do.

1569
01:19:09,582 --> 01:19:10,617
We don't need 'em,

1570
01:19:10,717 --> 01:19:12,118
because people like us,

1571
01:19:12,886 --> 01:19:14,254
like you and me,

1572
01:19:14,921 --> 01:19:16,823
we're what makes this whole thing run.

1573
01:19:17,624 --> 01:19:20,460
None of this exists if we don't exist.

1574
01:19:21,861 --> 01:19:23,697
Let's show 'em that we won't be buried.

1575
01:19:23,797 --> 01:19:26,320
Shut up, Montañez!
You trying to get us all fired?

1576
01:19:26,132 --> 01:19:28,802
Hey! Let the man speak.

1577
01:19:29,536 --> 01:19:30,537
Go on, brother.

1578
01:19:30,603 --> 01:19:32,439
[Richard] I'm not trying to get you fired.

1579
01:19:32,539 --> 01:19:34,374
I'm asking you to save your job.

1580
01:19:34,941 --> 01:19:37,744
Because if we don't,
that's it for all of us.

1581
01:19:38,812 --> 01:19:41,548
And this product doesn't only have
the Montañez name on it.

1582
01:19:42,115 --> 01:19:43,817
It's got the Romero name.

1583
01:19:44,317 --> 01:19:46,386
-Morales.
-Hey.

1584
01:19:46,453 --> 01:19:47,987
Baker.

1585
01:19:48,655 --> 01:19:50,757
-Listen.
-And Carson.

1586
01:19:53,159 --> 01:19:55,729
Enrico believes that we're
what make this company special.

1587
01:19:57,300 --> 01:19:59,366
So we can sit around
like a bunch of huevones …

1588
01:20:00,700 --> 01:20:03,603
or we can stand up and be great.

1589
01:20:04,404 --> 01:20:07,107
What exactly are
you asking for here, Montañez?

1590
01:20:07,707 --> 01:20:10,210
I need all the product that didn't sell
loaded up into the trucks.

1591
01:20:10,276 --> 01:20:11,444
Everyone who's got the time,

1592
01:20:11,544 --> 01:20:13,780
before or after your shifts,
whatever it takes.

1593
01:20:13,880 --> 01:20:16,750
We're gonna distribute it.
We're gonna get it out to our people.

1594
01:20:19,419 --> 01:20:21,821
[factory workers murmuring]

1595
01:20:25,925 --> 01:20:27,160
Well, you heard the man!

1596
01:20:27,827 --> 01:20:30,964
Get up, line up, and let's get
this product on those trucks. Let's go!

1597
01:20:31,310 --> 01:20:32,799
-[workers clamoring]
-[grunts] Ándele!

1598
01:20:32,866 --> 01:20:34,134
["Mexican Power" playing]

1599
01:20:34,834 --> 01:20:36,736
-[Richard] Let's load up!
-[Tony] Let's move.

1600
01:20:36,836 --> 01:20:39,720
[Richard]
Hey, Hector, get the truck! Let's go!

1601
01:20:45,145 --> 01:20:45,979
Take that.

1602
01:20:49,983 --> 01:20:52,585
♪ Mexican Power!
That's the name of this cut, man ♪

1603
01:20:52,652 --> 01:20:53,753
[Richard] Grab a box!

1604
01:20:53,820 --> 01:20:56,256
Everybody, come on in!
We're gonna load up all the cars!

1605
01:20:56,322 --> 01:20:57,691
[Clarence] Move down the line.

1606
01:20:57,791 --> 01:20:59,359
Here we go! Here we go!

1607
01:20:59,459 --> 01:21:01,461
[Clarence]
Drop the box. Go get another one.

1608
01:21:01,528 --> 01:21:03,663
-Pack them in there tight, guys.
-[Richard] Here you go.

1609
01:21:05,131 --> 01:21:06,366
[Clarence] Drop a box.

1610
01:21:06,466 --> 01:21:09,202
-Get back in and get another one.
-[Tony] More boxes on this side!

1611
01:21:09,302 --> 01:21:10,503
[Lonny] Can I?

1612
01:21:10,570 --> 01:21:12,672
♪ But don't come crying
Saying I didn't warn you ♪

1613
01:21:12,739 --> 01:21:13,873
Wow.

1614
01:21:13,940 --> 01:21:16,343
♪ Cause it's dead on your face
The power of my race… ♪

1615
01:21:16,409 --> 01:21:17,510
[all chattering]

1616
01:21:17,577 --> 01:21:19,979
-[Richard speaking Spanish]
-[Judy, in English] Thank you, hon.

1617
01:21:20,800 --> 01:21:21,114
[Richard] What's up?

1618
01:21:21,715 --> 01:21:23,483
-Hi, mama.
-Hey, can I have one?

1619
01:21:24,751 --> 01:21:26,853
[people speaking Spanish]

1620
01:21:26,953 --> 01:21:29,890
[in English] Here's another one.
Tell all your family too.

1621
01:21:29,155 --> 01:21:31,910
[seller] Cheetos! Get 'em.
Get your Cheetos!

1622
01:21:32,125 --> 01:21:34,327
-Hey, my son made those.
-You must be proud, eh?

1623
01:21:34,427 --> 01:21:35,995
[Vacho] Yeah, tell your friends.

1624
01:21:36,620 --> 01:21:38,465
-You're gonna love them.
-[Tony] Get your Flamin' Hot Cheetos!

1625
01:21:38,531 --> 01:21:40,367
[Richard] Hey! Flamin' Hot Cheetos!

1626
01:21:40,867 --> 01:21:43,436
[speaking Spanish]

1627
01:21:44,170 --> 01:21:45,271
[in English] Big sister.

1628
01:21:45,939 --> 01:21:47,730
The convenience store.

1629
01:21:48,174 --> 01:21:49,943
-Enjoy.
-Bro, check it out!

1630
01:21:53,480 --> 01:21:54,981
[in English] Hot Cheetos!

1631
01:21:55,548 --> 01:21:58,251
[Lucky] Guys, guys!
Come here! Come here! Hot Cheetos.

1632
01:21:58,318 --> 01:22:00,954
-Guys, guys. Hey, wait up. Hot Cheetos.
-Hot Cheetos. Come here.

1633
01:22:02,220 --> 01:22:04,524
-Here, here! Take 'em.
-Hey, thank you, little man.

1634
01:22:04,624 --> 01:22:05,458
Thanks.

1635
01:22:05,525 --> 01:22:07,494
-[Judy] Hey, guys. Try these.
-[Richard] Excuse me.

1636
01:22:07,594 --> 01:22:08,728
[Judy] So good. Try these.

1637
01:22:08,828 --> 01:22:11,831
Hey. We just made these. They're Cheetos
with chile on them. You gotta try 'em.

1638
01:22:11,898 --> 01:22:13,199
-Are you serious?
-Yeah, they're crazy.

1639
01:22:13,299 --> 01:22:15,335
-Your kids are gonna love 'em.
-Thank you.

1640
01:22:15,402 --> 01:22:17,337
Here! Tell all your homegirls.

1641
01:22:17,404 --> 01:22:20,400
♪ Mexican Power!
That's the name of this cut, man ♪

1642
01:22:20,106 --> 01:22:22,375
Hey! Hold up. Hold up. Hold Up.

1643
01:22:22,442 --> 01:22:25,545
Hey, we got something for you to try.
The next one you gotta buy, all right?

1644
01:22:25,612 --> 01:22:27,113
What I say?

1645
01:22:27,213 --> 01:22:28,748
What I say? I said, one bag each.

1646
01:22:28,815 --> 01:22:30,550
One bag each. We ain't trying to waste it.

1647
01:22:30,617 --> 01:22:32,952
-Let 'em enjoy it. What's up?
-[Tony] Call 'em back.

1648
01:22:33,190 --> 01:22:34,200
Right here!

1649
01:22:34,120 --> 01:22:35,355
[customer] Hey, watch it!

1650
01:22:35,855 --> 01:22:38,910
♪ And if you don't believe me fool
Well that's on you ♪

1651
01:22:38,158 --> 01:22:40,930
♪ But don't come crying
Saying I didn't warn you ♪

1652
01:22:40,160 --> 01:22:42,295
♪ Cause it's dead on your face
The power of my race… ♪

1653
01:22:42,362 --> 01:22:43,530
[Richard] They're obsessed.

1654
01:22:43,630 --> 01:22:44,898
They're my new favorite.

1655
01:22:45,498 --> 01:22:46,966
They're so good.

1656
01:22:48,868 --> 01:22:50,170
[in English] Cheetos con chile.

1657
01:22:50,236 --> 01:22:51,237
They're flamin' hot.

1658
01:22:51,337 --> 01:22:52,405
[mouthing words]

1659
01:22:52,505 --> 01:22:54,708
♪ Maybe the blind could visualize
Where I'm coming from… ♪

1660
01:22:55,742 --> 01:22:56,910
Can I get a bag?

1661
01:22:57,100 --> 01:22:59,879
[Richard] Maybe it looked like a bunch
of Mexicans hustling the streets

1662
01:22:59,946 --> 01:23:02,215
to move a few bags, but the truth was,

1663
01:23:02,282 --> 01:23:05,318
we were mobilizing the Hispanic market
before we even knew what it was.

1664
01:23:05,418 --> 01:23:06,486
All right!

1665
01:23:06,586 --> 01:23:08,880
♪ …Is called Mexican Power ♪

1666
01:23:08,154 --> 01:23:09,989
-[song ends]
-[Richard] So Enrico wanted answers.

1667
01:23:10,757 --> 01:23:12,459
"How are you gonna explain this, fool?

1668
01:23:12,959 --> 01:23:17,630
How's Hot Cheetos got more love on it
than your ruca has got vatos on her, ese?"

1669
01:23:17,163 --> 01:23:19,699
Finley was shitting his pants.
So he was like,

1670
01:23:19,799 --> 01:23:22,469
"Man, I don't know
what you're talking about, homes.

1671
01:23:22,535 --> 01:23:24,904
I ain't never heard
of none of these tonterías ."

1672
01:23:25,500 --> 01:23:28,541
But Al Carey wasn't having it.
So he got super gangster and was like,

1673
01:23:28,608 --> 01:23:30,710
"Oh, yeah, you little chavala ?

1674
01:23:31,411 --> 01:23:36,149
Yo, Patti, how much lana
did this fool put into the product?"

1675
01:23:36,249 --> 01:23:38,151
Man, even Patti was pissed.
[Richard, in Spanish]

1676
01:23:41,121 --> 01:23:43,590
[in English]
And then Enrico went OG on 'em.

1677
01:23:43,656 --> 01:23:46,526
"You ain't never
gonna eat another Cheeto in your life.

1678
01:23:47,270 --> 01:23:48,495
You dig, carnal ?"

1679
01:23:49,129 --> 01:23:50,196
[Richard chuckles]

1680
01:23:50,296 --> 01:23:52,232
Nah, I'm just playin'.
It didn't go down like that.

1681
01:23:52,332 --> 01:23:54,834
You think these fools had that in them?
Chale.

1682
01:23:54,901 --> 01:23:58,271
Here's the latest sales report
on Flamin' Hot Cheetos.

1683
01:24:00,340 --> 01:24:02,776
Whoa, Finley.
How much money did you put into this?

1684
01:24:03,610 --> 01:24:06,312
-Why?
-Because Southern California's blowing up.

1685
01:24:07,147 --> 01:24:09,649
Hmm. That-- That's a blip.

1686
01:24:10,250 --> 01:24:14,154
Look, uh, sir,
why on earth are we still wasting time

1687
01:24:14,254 --> 01:24:16,456
on this janitor's crazy ideas?

1688
01:24:16,523 --> 01:24:20,193
You still think
I'm investing in a janitor?

1689
01:24:20,293 --> 01:24:22,896
Finley, come on.

1690
01:24:23,496 --> 01:24:24,731
I'm investing in a vision.

1691
01:24:24,831 --> 01:24:29,569
The Hispanic market is the future,
and this man is going to lead us there.

1692
01:24:30,737 --> 01:24:32,572
Better get on board, buddy.

1693
01:24:36,910 --> 01:24:38,211
Compré doughnut.

1694
01:24:38,278 --> 01:24:39,546
Of course you did, flaco.

1695
01:24:40,800 --> 01:24:42,480
[machine buzzing]

1696
01:24:42,115 --> 01:24:43,116
[Richard] Mmm.

1697
01:24:44,584 --> 01:24:47,870
[phone ringing]

1698
01:24:55,610 --> 01:24:56,296
Maintenance, can I help you?

1699
01:24:56,363 --> 01:24:58,698
[on phone] Richard? It's Roger Enrico.

1700
01:24:59,999 --> 01:25:01,201
Hello, sir.

1701
01:25:01,301 --> 01:25:03,200
[Roger] We're gonna need more cases.

1702
01:25:04,104 --> 01:25:05,772
Oh-- Yeah-- Okay. [stammers]

1703
01:25:05,872 --> 01:25:07,841
Yes, sir. Like, how many? Like, 5,000?

1704
01:25:08,508 --> 01:25:11,911
[Roger] Mmm. No, Richard. Five million.

1705
01:25:13,460 --> 01:25:14,914
We're gonna need five million.

1706
01:25:15,548 --> 01:25:16,616
Not playing, are you?

1707
01:25:16,716 --> 01:25:17,884
[Roger] No, Richard.

1708
01:25:19,850 --> 01:25:22,322
Yes, sir. Um, right away, sir.

1709
01:25:23,189 --> 01:25:24,190
Thank you.

1710
01:25:29,462 --> 01:25:31,310
[Richard shouts]

1711
01:25:31,865 --> 01:25:33,299
Yeah!

1712
01:25:34,134 --> 01:25:36,636
-[machine buzzing]
-All lines go.

1713
01:25:37,370 --> 01:25:39,205
All lines go!

1714
01:26:31,591 --> 01:26:33,930
[beeping]

1715
01:26:38,798 --> 01:26:41,401
[Richard] Things finally got back
to normal at the factory.

1716
01:26:41,501 --> 01:26:43,200
We all had our shifts back.

1717
01:26:44,871 --> 01:26:45,939
[Clarence] Hey!

1718
01:26:46,539 --> 01:26:47,707
[chuckles]

1719
01:26:48,408 --> 01:26:50,100
-They called?
-They called.

1720
01:26:50,760 --> 01:26:51,770
And?

1721
01:26:51,144 --> 01:26:54,714
You're now looking at
the new plant manager in Bakersfield.

1722
01:26:54,781 --> 01:26:56,549
-Oh!
-Yeah!

1723
01:26:56,616 --> 01:26:59,519
Oh, yeah! Man, they should have
made you damn president, brother.

1724
01:26:59,619 --> 01:27:01,154
Well, you're not wrong. [chuckles]

1725
01:27:02,655 --> 01:27:04,240
They say anything about me?

1726
01:27:08,280 --> 01:27:09,362
But they will.

1727
01:27:09,462 --> 01:27:10,463
They will.

1728
01:27:12,650 --> 01:27:13,299
You'll see.

1729
01:27:15,802 --> 01:27:19,205
Hey, Montañez.
I need you to head up to room C on six.

1730
01:27:19,272 --> 01:27:20,573
I need it cleaned out ASAP.

1731
01:27:23,376 --> 01:27:24,377
Actually, no.

1732
01:27:25,979 --> 01:27:29,820
I'm not gonna do anything until I get
an interview for the machinist gig.

1733
01:27:29,149 --> 01:27:30,216
Look, you're on the clock.

1734
01:27:30,283 --> 01:27:33,420
Just do the job you got,
and I'll see what I can do. Please.

1735
01:27:34,187 --> 01:27:37,657
[factory workers chattering]

1736
01:27:45,365 --> 01:27:47,330
Ah, hello, Richard.

1737
01:27:48,301 --> 01:27:50,537
Mr. Enrico, what are you--
What are you doing here?

1738
01:27:50,603 --> 01:27:55,842
Ah, I was in town for a convention,
where I told them about your story.

1739
01:27:56,609 --> 01:27:57,744
They loved it.

1740
01:27:57,844 --> 01:27:59,746
-Course, I told the shit out of it…
-[chuckles]

1741
01:27:59,813 --> 01:28:04,117
…'cause it's a story
I know very well, Richard.

1742
01:28:04,918 --> 01:28:09,456
You know, I ran around the mines
of small-town Chisholm, Minnesota

1743
01:28:09,522 --> 01:28:12,826
when I was a snot-nosed Italian kid,

1744
01:28:12,926 --> 01:28:18,198
who had dreams bigger than
what that place could contain.

1745
01:28:19,833 --> 01:28:21,301
The thing is, Richard,

1746
01:28:22,535 --> 01:28:25,105
visionaries can't be contained.

1747
01:28:26,239 --> 01:28:29,420
And a smart person
doesn't try to contain them.

1748
01:28:29,542 --> 01:28:34,547
In fact, smarter guys,
like us, invest in vision.

1749
01:28:35,315 --> 01:28:37,717
So I'm thinking it's a good idea…

1750
01:28:38,885 --> 01:28:40,120
to invest in yours.

1751
01:28:42,155 --> 01:28:44,491
-I-I don't-- I don't understand.
-What do you say?

1752
01:28:46,326 --> 01:28:47,494
You wanna join us?

1753
01:28:49,529 --> 01:28:54,000
And show us the big plans you have
for marketing to your community?

1754
01:28:55,100 --> 01:28:56,469
Um. [sighs]

1755
01:29:13,953 --> 01:29:16,856
I had to kick a little ***
to get the Ñ on there for you.

1756
01:29:16,956 --> 01:29:19,759
[both laugh]

1757
01:29:23,496 --> 01:29:24,497
Wow, I--

1758
01:29:27,200 --> 01:29:28,201
For real?

1759
01:29:31,237 --> 01:29:32,539
[Tony] Richie!

1760
01:29:32,605 --> 01:29:36,543
-[workers cheering, applauding]
-[Nacho] Órale. Let's go, Richie!

1761
01:29:45,385 --> 01:29:47,620
[cheering, applauding continues]

1762
01:29:47,687 --> 01:29:50,900
Way to go, baby! East-siders, baby!

1763
01:29:50,156 --> 01:29:50,990
[whoops]

1764
01:29:55,562 --> 01:29:57,564
[cheering, applauding continues]

1765
01:29:59,666 --> 01:30:00,667
[chuckles]

1766
01:30:00,734 --> 01:30:02,669
[chuckles] I got ya!

1767
01:30:06,390 --> 01:30:07,340
[worker whoops]

1768
01:30:11,411 --> 01:30:12,879
[chuckles]

1769
01:30:12,946 --> 01:30:16,983
[Richard] This part…
This part was finally real.

1770
01:30:50,116 --> 01:30:52,285
[employee on PA]
Customer service, line 217.

1771
01:30:52,786 --> 01:30:55,880
[phone rings]

1772
01:30:55,822 --> 01:30:57,524
Hello, and thank you
for calling Target Warehouse.

1773
01:30:57,624 --> 01:30:59,259
This is Judy. How can I help you?

1774
01:30:59,325 --> 01:31:00,794
Hey, Jude. It's me.

1775
01:31:01,294 --> 01:31:02,862
[Judy] Hey, baby. What's up? [grunts]

1776
01:31:08,401 --> 01:31:09,769
We're gonna need more ties.

1777
01:31:18,110 --> 01:31:18,978
Oh, my God.

1778
01:31:21,247 --> 01:31:22,248
[cries]

1779
01:31:22,315 --> 01:31:25,652
I'm so proud of you. [sobs]

1780
01:31:26,619 --> 01:31:30,256
[Richard] Well, you see, in this world,
there's no such thing as just a janitor.

1781
01:31:33,460 --> 01:31:35,562
There's no such thing as just a waiter.

1782
01:31:35,662 --> 01:31:36,663
[speaking Spanish]

1783
01:31:36,730 --> 01:31:37,731
[speaking Spanish]

1784
01:31:38,898 --> 01:31:40,667
[Richard, in English]
No such thing as just a busboy.

1785
01:31:40,734 --> 01:31:41,735
Thank you so much.

1786
01:31:44,871 --> 01:31:47,240
[Richard]
There's no such thing as just a valet.

1787
01:31:48,410 --> 01:31:51,811
No such thing as just a gardener,
mechanic, maid.

1788
01:31:54,781 --> 01:31:58,585
Because we all write our own stories.
We create our own destinies.

1789
01:31:58,651 --> 01:32:00,186
-Thank you, brother.
- Gracias.

1790
01:32:00,754 --> 01:32:03,423
[Richard] And you think
I was gonna let someone else steal mine?

1791
01:32:03,490 --> 01:32:05,458
[chuckles] Nah. Never.

1792
01:32:05,525 --> 01:32:06,993
["The Fire Inside" playing]

1793
01:32:07,930 --> 01:32:09,129
♪ Oh, oh
You got places to go ♪

1794
01:32:09,195 --> 01:32:11,965
♪ You're not always this slow ♪

1795
01:32:12,465 --> 01:32:15,168
♪ Oh, no, no, no, no, no ♪

1796
01:32:15,668 --> 01:32:18,171
♪ They will tell you you're crazy ♪

1797
01:32:18,238 --> 01:32:20,240
♪ They will call you a fool ♪

1798
01:32:20,740 --> 01:32:22,609
♪ They will think they can stop you ♪

1799
01:32:22,709 --> 01:32:25,578
♪ But there's no stopping you ♪

1800
01:32:26,790 --> 01:32:30,150
♪ They can't put out
What you got inside you ♪

1801
01:32:30,250 --> 01:32:34,254
♪ No way to put out the flame ♪

1802
01:32:34,320 --> 01:32:36,423
♪ Nothing can hold you back ♪

1803
01:32:36,923 --> 01:32:38,658
♪ No one can kill your vibe ♪

1804
01:32:39,359 --> 01:32:40,527
♪ That's right ♪

1805
01:32:41,270 --> 01:32:43,530
♪ When you got the fire inside ♪

1806
01:32:43,630 --> 01:32:45,632
♪ When you got the fire inside ♪

1807
01:32:45,699 --> 01:32:49,402
♪ Oh, you're gonna own this life ♪

1808
01:32:49,502 --> 01:32:50,503
♪ That's right ♪

1809
01:32:51,237 --> 01:32:53,273
♪ 'Cause you got the fire inside ♪

1810
01:32:53,773 --> 01:32:56,743
♪ 'Cause you got the fire
You got the fire ♪

1811
01:32:56,843 --> 01:32:58,812
♪ Oh, the fire ♪

1812
01:32:58,912 --> 01:33:01,381
♪ Oh, the fire ♪

1813
01:33:01,448 --> 01:33:03,717
♪ 'Cause you got the fire inside ♪

1814
01:33:03,783 --> 01:33:05,819
♪ 'Cause you got the fire inside ♪

1815
01:33:05,919 --> 01:33:07,120
♪ Hey ♪

1816
01:33:07,187 --> 01:33:09,756
♪ You're gonna do it your way ♪

1817
01:33:09,823 --> 01:33:12,459
♪ Gonna change up the game ♪

1818
01:33:12,959 --> 01:33:15,895
♪ You got no time to waste ♪

1819
01:33:15,995 --> 01:33:18,164
♪ No making no excuses ♪

1820
01:33:18,231 --> 01:33:20,667
-♪ Nah ♪
-♪ You are here making moves ♪

1821
01:33:21,234 --> 01:33:23,536
♪ You were made for the hustle ♪

1822
01:33:23,603 --> 01:33:26,539
♪ Born to break the rules ♪

1823
01:33:26,606 --> 01:33:30,910
♪ They can't put out
What you got inside you ♪

1824
01:33:31,110 --> 01:33:33,446
♪ No way ♪

1825
01:33:33,546 --> 01:33:34,814
♪ They'll never stop you ♪

1826
01:33:34,914 --> 01:33:36,983
♪ Nothing can hold you back ♪

1827
01:33:37,484 --> 01:33:39,386
♪ No one can kill your vibe ♪

1828
01:33:39,953 --> 01:33:41,121
♪ That's right ♪

1829
01:33:41,621 --> 01:33:44,124
♪ When you got the fire inside ♪

1830
01:33:44,190 --> 01:33:46,192
♪ When you got the fire inside ♪

1831
01:33:46,292 --> 01:33:49,996
♪ Oh, you're gonna own this life ♪

1832
01:33:50,630 --> 01:33:51,640
♪ That's right ♪

1833
01:33:51,831 --> 01:33:53,867
♪ 'Cause you got the fire inside ♪

1834
01:33:54,367 --> 01:33:57,337
♪ 'Cause you got the fire
You got the fire ♪

1835
01:33:57,404 --> 01:33:59,406
♪ Oh, the fire ♪

1836
01:33:59,506 --> 01:34:01,941
♪ Oh, the fire ♪

1837
01:34:02,420 --> 01:34:04,277
♪ 'Cause you got the fire inside ♪

1838
01:34:04,377 --> 01:34:08,480
♪ 'Cause you got the fire inside you ♪

1839
01:34:11,618 --> 01:34:13,119
[song ends]